IDEO

Question 1

IDEO what it is and what problem

Answer 1

Global design company, tension - under preasure - not enough time - product desing

• options - accept, rush, ask for time, explain, decline

observation, visualization, evaluating, implementing

Question 2

IDEO

Answer 2

Flat hierarchy, small teams
● Client engagement
● Lead by example
● Knowledge management / Tech Box

Culture
● Failure & Trust
● Sharing & Respect
● Simple Rules

Fail often, succeed sooner, Enlightened trial and error, Value the data

Question 3

What is IDEO’s Innovation System

Answer 3

Rough, Rapid, Right prototyping - capacity utilization v. lead

Intense brainstroming - Deep Dive

Structure and Metodology

Continuous experimentation

Question 4

Intense IDEO Brainstorming rules

Answer 4

Stay focused on the topic
Encourage wild ideas
Defer judgement
Build on other’s ideas
One conversation at a time
Go for quality
Sketching to increase understanding

Question 5

IDEO Innovation system - structure and methodology

Answer 5

0 Observe and Understand
I Visualise and Realize
II Evalutaiton - Refining
III Detailed engeneering
IV Manufacturing Laison

Question 6

FIVE FORCES ANALYSIS x SWOT X PESTLE - partnership

Answer 6

Industry rivality is influenced by
- threat of new entrants
- bargaining power of buyers
- threat of substitutes
- power of suppliers

• Identify core strategic capabilities and vulnerabilities - think SWOT
• Evaluate bargaining power of each player - 5 Forces

X SWOT - what I am bringing to the table
Innovate where entry barriers are low

Partnership

Question 7

Innovate where barriers to entry are low

Answer 7

Economies of scale
Brand loyalty
Capital requirements
Cumulative Experience
Govermental policies
Access to distribution channels
Switching costs

Question 8

Business Model Innovation - why?

Answer 8

Plays to the strengths of the firm, to meet customer need
Not a strategy to address competition
It is a more fundamental
Re-Thinking of assumptions -> Pathways to Customer, Revenue streams, Partnerships

Question 9

Business Model Innovation HOW

Answer 9

Reinventing new business model

Articulate what makes your existing model successful.

How does it make money? Watch for signals that your model needs changing, such as tough new competition.

Determine if a new, prospective model will fundamentally change the industry