LC4: Social media marketing Flashcards
What are the key differences in advertising options available in 2004 compared to the present day?
In 2004 advertising options were limited to traditional forms like print ads, billboards, radio, direct mail, direct sales, and television, which were expensive and lacked precise targeting. In contrast, present-day advertising offers digital marketing, which includes inexpensive and configurable options like search engines, websites, social media platforms, emails, etc.
How does social media marketing benefit Phil in promoting his book?
Social media marketing allows Phil to target a highly specific audience on platforms like Facebook, Instagram, YouTube, LinkedIn, and Twitter. It’s cost-effective, increases interaction with his audience, and provides marketplace insights for understanding audience preferences.
What types of content can Phil post on social media to promote his book?
Images, text posts, polls, and videos, to engage his audience and promote his book.
What strategies should Phil adopt if his content is not reaching many people?
He should consider using the advertising options provided by social media platforms, such as image ads, text and post ads, video ads, and lead ads, to enhance visibility and engagement.
What are some effective types of ads Phil can use on social media?
Phil can use several types of ads on social media, including image ads with attractive visuals and calls to action, text and post ads featuring excerpts from his book or blog, video ads with reviews and testimonials, and lead ads for collecting information from interested users.
How can Phil use social media platforms to create a brand and engage with his audience?
Phil can create a brand identity on social media, engage with his audience through interactive content, and use the platforms’ targeting features to reach audiences based on demographics like age, location, and gender. This will help increase viewership and sales of his book.
What key lessons did Phil learn about using social media for marketing?
Phil learned to set quantitative, smart goals with deadlines, understand his audience through engagement, create a social media calendar for organized content planning, utilize tools like BuzzSumo, IFTTT, Buffer for effective management, focus on lead generation, and perform visual storytelling using images and videos.
What are the 3 main of social media marketing according to Marley Jaxx? (sales funnel steps)
- Lead generation
- Lead nurture
- Lead conversion
Why is it important for every piece of content on social media to focus on lead generation, nurture, or conversion?
Without these objectives, content creation becomes aimless, like running on a hamster wheel. Each piece of content should be crafted with the intention of generating, nurturing, or converting leads, sometimes all three.
How can a strong call to action in a social media post contribute to lead generation?
A strong call to action in a post can generate a lead by prompting viewers to click through and join an email list or engage with the business in some way, starting the process of nurturing and potentially leading to conversion.
What role do stories play in Marley Jaxx’s social media marketing strategy?
Stories resonate with audiences, create connections, and are more likely to stop people from scrolling. They convey experiences and emotions that can lead to stronger audience engagement.
What is the significance of the ‘Know, Like, Trust’ concept in social media marketing?
It emphasizes the importance of building a relationship with the audience. It’s about nurturing the audience with valuable content so they feel connected and are more likely to respond to calls to action.
How does the 80/20 rule apply to content creation in social media marketing?
he 80/20 rule in content creation suggests that 80% of the content should provide value and tell a story, while the remaining 20% can be a call to action. This balance ensures that content is engaging and not overly promotional.
What is the purpose of a social media management workflow as described by Nadine Burton?
Create content efficiently, saving time and avoiding the trap of spending excessive hours on content creation.
How does Nadine Burton suggest managing the use of tools for a freelance social media manager?
Nadine Burton suggests that while tools like Asana, Trello, and ClickUp are popular, freelancers should be cautious about spending too much time on them. She advises using them only if they genuinely make the workflow faster and easier, otherwise, it’s better to avoid them.
What is the first step in Nadine Burton’s content creation process for clients?
Deciding with the client the main piece of content, which could be a blog post, YouTube video, or as simple as captions. This main piece of content is the starting point for all other content creation.
What does Nadine Burton suggest about batching (niputtaa) tasks and creating content?
Nadine Burton recommends dedicating specific days to specific tasks, like setting a day exclusively for writing captions. This approach helps in covering multiple weeks’ worth of content for several clients efficiently.
How does Nadine Burton handle client communication and content planning?
She creates a monthly overview with content topics for each client, discusses key dates and potential content ideas with them, and relies on the strategy developed during the client onboarding process. This minimizes the need for client approval on every single post.
What approach does Nadine Burton recommend for repurposing content?
After writing captions, she suggests looking at how to repurpose this content across different platforms, like making carousel posts, reels, or Facebook videos. The idea is to use the same content in various formats to fill the month’s content calendar efficiently.
What is the first key skill that a social media manager needs to have according to Latasha James?
Ability to plan out content. This involves understanding the vast array of content possibilities and formats and being able to consistently generate and fill up a content calendar with relevant and engaging material.
How does Latasha James recommend social media managers gather content ideas?
Looking at what others are posting and analyzing the data behind their posts, using tools like Metricool’s Competitors feature to compare content performance metrics and derive insights for content planning.
What is the importance of reporting and analytics in social media management as explained by Latasha James?
Reporting and analytics are crucial for understanding how well the social media strategies are performing. It involves analyzing key metrics, comparing performance with competitors, and communicating these insights to clients or team members. This helps in making informed decisions and optimizing strategies.
How does Latasha James manage the content calendar on a weekly and monthly basis?
Latasha James plans out the individual content pieces on a weekly basis while having a broader idea of the themes for the entire month. Every week, she goes through the process of creating, scheduling, and adjusting content based on the data from the previous week and month.
What are content pillars and how do they differ from content goals?
Content pillars are categories or buckets used to systematize content creation for a business, ensuring every piece of content is strategically aligned with business goals. They differ from content goals like education, inspiration, and promotion, which are content goals rather than categories.
What strategy does Amber Figlow suggest for aligning content pillars with days of the week?
Amber Figlow suggests assigning each content pillar to a specific day of the week. This strategy helps in organizing and planning content in a way that aligns with the audience’s preferences and business goals throughout the week.
How should one determine the best times to post different types of content according to Amber Figlow’s strategy?
To determine the best times for posting different types of content, one should consider the audience’s behavior and preferences during the week. For example, lighter content might be more suitable towards the weekend, while more informative and heavy content could be aligned with the beginning of the week when the audience is more focused.
How does Millie Adrian suggest repurposing a macro piece of content like a YouTube video?
Millie Adrian suggests repurposing a macro piece of content, such as a YouTube video, into various formats. This includes creating a blog post, an email to the mailing list, Instagram posts, TikTok videos, YouTube Shorts, Instagram Reels, and story teasers, using the content and scripts from the YouTube video.
What are the different ways to use the script of a YouTube video according to Millie Adrian’s strategy?
The script of a YouTube video can be repurposed in multiple ways: it can be turned into a blog post, the basis for an email with valuable tips, an Instagram post either as a photo with a caption or an educational carousel, and even broken down into specific tips or sections for each platform.
What is Millie Adrian’s approach to distributing content throughout the week?
Millie Adrian’s approach involves planning the distribution of different types of content based on the audience’s behavior throughout the week. For example, more informative content like content strategy and systems can be posted earlier in the week, while lighter content is reserved for the end of the week.
How can other forms of macro content, like blog posts or podcasts, be repurposed into multiple content pieces?
Blog posts can be repurposed into emails, Instagram captions, carousels, and scripts for short form videos.
Podcasts can be converted into YouTube videos, emails, blog posts, Instagram posts, and audio waves for platforms like TikTok, YouTube Shorts, and Reels.
If the podcast isn’t recorded as a video, it can be turned into audio waves with visuals like stock footage or a logo animation.
What are the primary tasks involved in a career as a social media manager according to Ellen Mackenzie?
Primary tasks involve managing clients’ Instagram pages, creating and scheduling client posts, editing captions prepared by contractors, coordinating content via Trello boards or other task management software, and responding to comments on clients’ ads.
How does Ellen Mackenzie manage her workflow with multiple clients?
By dedicating specific days of the week to particular clients and working on new content for clients monthly. This approach depends on the type of business and the level of involvement the client wants in the content creation process.
How does Ellen Mackenzie incorporate digital product sales into her social media management business?
Ellen Mackenzie incorporates digital product sales into her business by selling courses and masterclasses. This diversifies her revenue streams, ensuring she has income sources other than client management, especially useful when facing issues like unpaid invoices or last-minute client cancellations.
What flexibility does the social media management profession offer according to Ellen Mackenzie?
The social media management profession offers flexibility such as working from home or anywhere in the world, as Ellen Mackenzie illustrates with her experience of working while traveling. It also allows for the creation of a personalized job role based on one’s skills and passions, whether it involves content creation, coaching, or specializing in specific social media platforms.
