LC1: Introduction to digital marketing Flashcards
What is the definition of digital marketing according to Joey’s understanding?
Digital marketing, according to Joey, is a form of marketing through which you can advertise to people digitally.
Name some channels leveraged in digital marketing as mentioned by Joey.
Channels include search engines, websites, social media platforms, emails, and mobile applications.
How does digital marketing help in building trust in a brand?
Digital marketing allows marketers to interact with and understand their audience better, thereby increasing trust in the brand.
What advantage does digital marketing have over traditional forms of advertising, according to Joey?
Digital marketing is less expensive than traditional forms of advertising.
Joey mentions various types of digital marketing. Can you list at least three of them?
Content marketing, search engine optimization (SEO), pay per click (PPC), social media marketing, email marketing, and affiliate marketing.
Explain the process of content marketing as described by Joey.
Content marketing involves creating content like blogs, videos, infographics, and case studies to generate audience interest in a brand’s products or services.
What is the purpose of search engine optimization (SEO) in digital marketing?
SEO aims to improve a website’s ranking in search results through optimizations and backlinks, without spending money.
How does pay per click (PPC) work, and what are its key components?
PPC involves paying a fee each time an ad is clicked, and it includes text ads, image ads, and video ads.
In the context of digital marketing, what is social media marketing, and which platforms does Joey mention using?
Social media marketing uses platforms like LinkedIn, YouTube, Facebook, and Instagram to advertise content and engage with the audience.
Describe the role of email marketing in Joey’s digital marketing campaign.
Email marketing involves sending emails to nurture and assist potential customers in the buying process and to advertise products or services.
What is affiliate marketing, and how does it contribute to driving traffic to the brand’s website?
Affiliate marketing involves third-party individuals or affiliates promoting the brand or product to their audiences for a fee based on sign-ups, registrations, conversions, subscriptions, etc.
