LC2: Search-engine optimization Flashcards
What issue did Rachel face with her blog initially, and how did she decide to address it?
To improve the quality and quantity of the audience visiting her bakery’s website from search engines. Despite regular blog posts, she faced low visitor numbers and sought a solution to increase brand awareness, attract local customers, and build credibility without spending money.
Define SEO (Search Engine Optimization) and its potential benefits for Rachel’s bakery.
SEO, or Search Engine Optimization, is a method that aims to enhance the quality and quantity of website traffic from search engines. For Rachel’s bakery, SEO could increase brand awareness, attract local customers, and build credibility and trust, all without spending money to bring visitors to the website.
What are the two types of SEO mentioned in the text, and how do they differ?
- On-page SEO involves optimizing the website’s content and technical aspects, including HTML source code, schema, meta tags, etc.
- Off-page SEO, involves actions taken outside the website to improve its search engine rankings, such as backlinks, social media marketing, guest blogging, etc.
Describe Rachel’s approach to on-page SEO for her bakery’s blog.
Rachel’s on-page SEO involved optimizing her website’s content and technical aspects. She used tools like Google AdWords, Ahrefs and SEM Rush to identify popular search terms related to her recipes. She incorporated these search terms into her recipes, provided engaging introductions, and included keywords in the actual recipe. Additionally, she optimized meta tags, alternates, header tags, and more to enhance her blog’s visibility in search results.
How did Rachel utilize social media platforms in her off-page SEO strategy?
Rachel promoted her content on social media platforms such as Facebook, Twitter, and Instagram. She also targeted niche platforms like Quora, Reddit, and Medium to achieve greater reach for her website. This social media promotion aimed to send stronger social signals to search engines, making her page appear highly relevant for related searches and audiences.
Explain the importance of backlinks in off-page SEO, and provide examples of activities Rachel could undertake to build backlinks.
Backlinks play a crucial role in off-page SEO by improving a site’s popularity, relevance, trustworthiness, and authority. Rachel could build backlinks through activities like social media marketing, guest blogging, linked and unlinked brand mentions, influencer marketing, and more. These activities involve reputable websites vouching for Rachel’s content, contributing to improved search engine rankings.
According to Nathan Gotch, what is the one SEO action that 99.9% of people do backward?
Nathan Gotch mentions that 99.9% of people do keyword cannibalization backward.
Name the four pillars of proper SEO according to the video.
keywords, technical aspects, content, and backlinks.
What is the significance of intent in SEO, and how does it relate to the popularity of the channel?
Intent determines the stage of the sales funnel a searcher is in. SEO is popular because keywords with transactional intent, indicating readiness to become a customer, are highly searched. The popularity is evident as the keyword “SEO” gets double the searches compared to other marketing channels.
How does Nathan Gotch recommend prioritizing keywords for optimization?
Nathan Gotch suggests prioritizing keywords with high transactional intent and low competition first. These are often referred to as “low hanging fruit.”
In the technical pillar of SEO, what are the 3 core categories Nathan Gotch emphasizes for optimal technical performance?
- ensuring website credibility and indexability (including factors like website architecture)
- optimizing for user experience UX (with a focus on page loading speed)
- optimizing site architecture through internal linking.
Why does Nathan Gotch emphasize the importance of core web vitals in technical SEO?
Core web vitals, especially page loading speed, are important because they are considered ranking factors by Google. Improving core web vitals can positively impact a site’s overall performance.
How does Nathan Gotch recommend handling keyword cannibalization, and what tool does he suggest for identifying it?
Using SEM Rush’s Position Tracking Tool to identify keyword cannibalization. To handle it, one should direct Google by optimizing pages differently and better, ensuring fewer, stronger pages rather than many weaker ones.
According to Nathan Gotch, what are the 3 characteristics websites should have for acquiring backlinks?
Websites for acquiring backlinks should be relevant to your website, have real organic traffic, and be authoritative with high-quality backlink profiles.
What tool does Nathan Gotch suggest for auditing existing backlinks, and what should be done if there are toxic domains?
Nathan Gotch recommends using SEM Rush’s Backlink Audit Tool for auditing existing backlinks. If there are toxic domains, the suggested approach is to acquire higher quality backlinks to offset low-quality ones and, if necessary, attempt outreach to remove toxic backlinks.
What is Canva’s approach to structuring its landing pages for SEO optimization?
Canva builds landing pages with a similar structure, focusing on optimization for specific keywords. They create a hub with internal links to relevant pages, ensuring no orphaned pages and maintaining proper internal linking.
How does Canva differentiate itself in search results, especially considering the challenge of targeting various keywords as a large website?
Canva heavily invests in link building to differentiate itself from competitors. This is evident in the high number of do-follow links for pages with traffic potential, enhancing their search visibility.
How does Canva ensure effective internal linking for its subfolders, such as the “Create” section?
Canva creates a hub for each subfolder with internal links to all relevant pages. Additionally, they include subcategories and internal links at the bottom of landing pages, ensuring a well-connected and structured internal linking system.
What are some key aspects of Canva’s SEO strategy, apart from internal linking and link building?
Canva excels in creating a structured blog that attracts traffic. They also offer additional free tools, contributing to link building at scale. The emphasis is on organic growth, user intent-based page creation, and comprehensive coverage of specific topics.
