Layout

Question 1

What are the 5 Gestalt principles in his psychology theory about layout?

Answer 1

1. Cognitive Dissonance - consistency and pattern.
2. Expected Effect - how we expect to perceive something.
3. Aesthetic Effect - aesthetically pleasing = easier to read.
4. Closure - view individual elements as one single recognisable pattern.
5. Common Fate - elements moving in the same direction are considered more related than objects moving in other directions or stationary objects.

Question 2

What are the different steps in the design process?

Answer 2

1. Assimilation.
2. General Study.
3. Development.
4. Communication.

Question 3

What are the 4 layout effects that can be used?

Answer 3

1. Orientation + Position - can create distinct contrast
2. Colour - can create focal points and mute the impact of an element allowing others to stand out.
3. Negative Space - accessibility provides paths to navigate centred content. Static layout - allowing reader to move through the format.

Question 4

What are the different methods used in layout for textual information?

Answer 4

Pacing = depends on the target audience and format of the reading piece.
Progression of information = initial pages strong and reader more inclined to continue.
Consistency = Items are treated in a similar way and thread for reader to navigate.
Hierarchy = Creates balance and order. Establishes relationship between areas of content - scale can alter this - the bigger it is the more important.

Question 5

What is Pragnanz?

Answer 5

The idea that we order our experience in a manner of regular, orderly and symmetrical and simple units - hypothetically allowing us to predict what comes next.

Question 6

Explain the idea of symmetry in terms of layout.

Answer 6

The mind perceives objects as being symmetrical around a centre point and this is perceptually pleasing.