Lawyers and the Legal System Flashcards
Communications about lawyers services include…
This rule governs all communications about a lawyer’s services, however transmitted. MRPC 7.1, cmt. 1. Thus, statements made in letters, e-mails, telephone calls, and other forms of communication, as well as in advertising permitted by the Model Rules, would be covered by the rule.
You can’t create unjustified expectations. how can you remedy if a commercial might?
A communication that truthfully reports a lawyer’s achievements on behalf of clients may be misleading if presented in a manner that may lead a reasonable person to form an unjustified expectation that the same results could be obtained for other clients in similar matters without reference to the specific factual and legal circumstances of each client’s case. The inclusion of an appropriate disclaimer or qualifying language may preclude a finding that a statement is likely to create unjustified expectations or otherwise mislead the public. MRPC 7.1, cmt. 3.
Unsubstantiated comparisons
An unsubstantiated comparison of the lawyer’s services or fees with the services or fees of other lawyers may be misleading if presented with such specificity as would lead a reasonable person to conclude that the comparison can be substantiated.
Elements allowed
This rule permits public dissemination of information concerning a lawyer’s name or firm name, address, email address, website, and telephone number; the kinds of services the lawyer will undertake; the basis on which the lawyer’s fees are determined, including prices for specific services and payment and credit arrangements; a lawyer’s foreign language ability; names of references; and other information that might invite the attention of those seeking legal assistance. MRPC 7.2, cmt. 1.
Key element of advertisement
Any communication about a lawyer or law firm’s services must include the name and contact information of at least one lawyer or law firm responsible for its content. MRPC 7.2(d). Contact information includes a website address, a telephone number, an email address or a physical office location. MRPC 7.2(d), cmt. 12.
requirements to say youre a specialist
However, a lawyer is not permitted to state or imply that she is certified as a specialist in a particular field of law, unless:
i) The lawyer has been certified as a specialist by an organization that has been approved by an appropriate state authority or that has been accredited by the American Bar Association; and
ii) The name of the certifying organization is clearly identified in the communication.
Two cases that can say theyre a specialist regardless
1) Patent lawyers
If a lawyer is admitted to practice before the United States Patent and Trademark Office, that lawyer may use the designation “Patent Attorney” or a substantially similar designation. MRPC 7.2(c), cmt. 9.
2) Proctors in admiralty
A lawyer engaged in Admiralty practice may use the designation “Admiralty,” “Proctor in Admiralty,” or a substantially similar designation. MRPC 7.2(c), cmt. 9.
Firm names, letterhead and professional designations are …
communications concerning a lawyer’s services, and are therefore subject to MRPC 7.1.
Why can sullivan and cromwell keep those names even though sullivan is dead?
A firm may be designated by (i) the names of all or some of its current members, (ii) the names of deceased members where there has been a succession in the firm’s identity, or (iii) a trade name if it is not false or misleading. A lawyer or law firm also may be designated by a distinctive website address, social media username or comparable professional designation that is not misleading. MRPC 7.1, cmt. 5.
Firms names improper if
A law firm name or designation is also misleading if it implies a connection with:
i) A government agency;
ii) A deceased lawyer who was not a former member of the firm;
iii) A lawyer not associated with the firm or a predecessor firm;
iv) A nonlawyer; or
v) A public or charitable legal services organization.
MRPC 7.1, cmt. 5.
Names of firms of lawyers holding public office
The name of a lawyer holding a public office is not permitted to be used in the name of a law firm, or in communications on its behalf, during any substantial period in which the lawyer is not actively and regularly practicing with the firm. MRPC 7.1. cmt. 8.
No payment of thing of value for recommending or ____ a lawyer
ENDORSING. lawyer is not generally permitted to give anything of value to a person for recommending the lawyer’s services. MRPC 7.2(b). A communication contains a recommendation if it endorses or vouches for a lawyer’s credentials, abilities, competence, character, or other professional qualities. Directory listings and group advertisements that list lawyers by practice area, without more, do not constitute impermissible recommendations. MRPC 7.2, cmt. 2.
payment for client leads
- A lawyer may also pay others for generating client leads, such as Internet-based client leads, as long as the lead generator does not recommend the lawyer, any payment to the lead generator is consistent with Rules 1.5(e) (division of fees) and 5.4 (professional independence of the lawyer), and the lead generator’s communications are consistent with Rule 7.1 (communications concerning a lawyer’s services). MRPC 7.2, cmt. 5.
Payment for legal services plan, non profit referral, or QUALIFIED referral service
- A lawyer may also pay others for generating client leads, such as Internet-based client leads, as long as the lead generator does not recommend the lawyer, any payment to the lead generator is consistent with Rules 1.5(e) (division of fees) and 5.4 (professional independence of the lawyer), and the lead generator’s communications are consistent with Rule 7.1 (communications concerning a lawyer’s services). MRPC 7.2, cmt. 5.
When can a lawyer be part of group services plan that solicits memberships?
1) The plan must not be operated by an organization that is owned or directed by the lawyer.
2) In addition, the plan may not solicit persons who are known to need legal services in a particular matter, but can inform potential plan members that the plan represents a means of securing affordable legal services.
3) Also, a lawyer who provides legal services through the plan may not engage in solicitation of potential members on behalf of the plan, but may contact representatives of groups or organizations who are interested in establishing such a plan concerning the terms under which the lawyer is willing to participate in such a plan. MRPC 7.3(e), cmts. 6, 8.
Lawyer’s Responsibilities to Assure (legal services program v. qualified referral program)
A lawyer who participates in such a legal service plan must act reasonably to assure that the plan sponsors are in compliance with the Model Rules with respect to advertising, communications, and solicitation and the lawyer’s professional obligations in general. MRPC 7.2, cmt. 7; 7.3, cmt. 8. Thus, advertising must not be false or misleading, as would be the case if the communications of a group legal services plan misled the public to think that the plan was a lawyer referral service sponsored by a state agency or bar association. MRPC 7.2, cmt. 7.
solicitation v. ad
In contrast, a lawyer’s communication typically does not constitute a solicitation if it is directed to the general public, such as through a billboard, an Internet banner advertisement, a website or a television commercial, or if it is in response to a request for information or is automatically generated in response to Internet searches. MRPC 7.3(a), cmt. 1.
exceptions for live solicitation
i) A lawyer;
ii) A person who has a family, close personal, or prior business or professional relationship with the soliciting lawyer or law firm; or
iii) A person who routinely uses for business purposes the type of legal services offered by the lawyer.
MRPC 7.3(a).
a. Live person-to-person contact defined
“Live person-to-person contact” means in-person, face-to-face, live telephone and other real-time visual or auditory person-to-person communications where the person is subject to a direct personal encounter without time for reflection. Such person-to-person contact does not include chat rooms, text messages or other written communications that recipients may easily disregard. MRPC 7.3(a), cmt. 2.
Pro Bono solicitation
Allowed if not for pecuniary gain
This prohibition only applies if a significant motive of the lawyer’s solicitation of the client is for the lawyer’s own pecuniary gain. If the lawyer is volunteering to work for the client pro bono, the prohibition on solicitation will not apply.
If a friend says they’re not interested in your services but you keep bringing them up
(i) the target of the solicitation has made known to the lawyer a desire not to be solicited by the lawyer; or (ii) the solicitation involves coercion, duress, or harassment. MRPC 7.3(c).
Can an oil company lawyer serve as director of environmental legal services non profit?
A lawyer may serve as a director, officer, or member of a legal services organization, apart from the law firm in which the lawyer practices, even if the organization serves persons having interests that are adverse to a client of the lawyer. MRPC 6.3.
exception to climate change legal services to attorney who represents oil companies
The lawyer, however, is not permitted to knowingly participate in a decision or action of the organization if such participation would be incompatible with the lawyer’s obligations to a client under the Model Rules concerning conflicts of interest, or when the decision or action could have a material adverse effect on the representation of a client of the organization whose interests are adverse to a client of the lawyer. MRPC 6.3.