Lawrence & Noria's Four Drive Theory

Question 1

what are the four drives?

Answer 1

acquire
bond
learn
defend

Question 2

the drive to acquire

Answer 2

the drive to acquire is where individuals desire material possessions, status, and power.

Question 3

how can businesses satisfy the drive to acquire

Answer 3

• offer financial incentives such as competitive pay, monetary incentives & bonuses
• provide opportunities for career development through promotions
• recognising good work- through recognition/reward programs

Question 4

the drive to bond

Answer 4

the drive to bond is where individuals desire social interaction and connection with others.

Question 5

how can businesses satisfy the drive to bond

Answer 5

• create a positive and supportive work environment
• structure the employees into teams to build teamwork
• increase opportunities for social interactions e.g. social gatherings

Question 6

the drive to learn

Answer 6

the drive to learn is where individuals desire personal and professional growth and development.

Question 7

how can businesses satisfy the drive to learn

Answer 7

• provide opportunities for training and development
• offer interesting and challenging work
• provide constructive feedback (possibly through performance management) to provide a learning experience.

Question 8

the drive to defend

Answer 8

the drive to defend is where individuals desire to protect themselves and others from harm.

Question 9

how can businesses satisfy the drive to defend

Answer 9

• provide a safe workplace
• address any job security issues
• ensure reward programs are fair
• allow employees to respond if work performance is challenged

Question 10

four drive theory advantages

Answer 10

the drives are universal for all individuals, therefore the business can focus on strategies that will satisfy the drives for all employees

based on both short-term and long-term motivation for employees, therefore the business can continue to implement the strategies

business performance can improve with improved motivation

Question 11

four drive theory disadvantages

Answer 11

difficult to identify and monitor the more dominant drive in individuals

difficult to satisfy the drives of all employees e.g. the drive to acquire can be expensive or challenging to promote all employees