Laura Mulvey, Johnston + Cook Flashcards
What theory did Mulvey create?
The male gaze + viewing perspective, and the idea of subject vs object
What are the 3 POVs in the male gaze?
The audience, director, and men in the text
How were women represented in the media pre 2000s, when it was mostly male dominated?
- Dressed in very little
- Women had very little power
- Camera shots focused on body
Feeds into patriarchal society
What are the traditional viewing positions in the media?
The male viewing position is always the dominant one females become shown as passive
What did Johnston + Cook note in the late 1980s?
Form + lang of film works not only to reproduce patriarchal ideology, but also to represent its spectators as subjects of patriarchal society
What did Johnston + Cook note about mainstream cinema?
‘Man’ signifies the norm, and ‘woman’ signifies other than the norm
If masculinity signifies activity, femininity signifies oassivity
