Gauntlett: Media, gender, and identity

Question 1

What did Gauntlett believe about the influence of the media on our identity?

Answer 1

Its inescapable - we follow fashion trends + new hairstyles, buy merch, sing same songs, etc

Question 2

How did Gauntlett suggest that there is fluidity of indentity developing in the media?

Answer 2

Theres a greater version of identities + changing representation of men and women

In this way, we dont have fixed identity bc were willing to adapt to new cultural norms

Question 3

What is the idea of constructed identity?

Answer 3

Although representation of men + women are changing, theres still a variety of cues in the media we can use to construct our identities

Question 4

Where is constructed identity shown in the media?

Answer 4

In magazines we read or films we watch all provide info abt ways of living that we can integrate into our lifestyles

Question 5

What is a negotiated identity?

Answer 5

A balance between our desires + meeting the expectations

The media can help to establish our identity

Question 6

Why might there be opposition to negotiated identity?

Answer 6

Since we want to engage with others but keep our individuality

So needs to be agreement regarding roles people will have

Question 7

What is collective identity?

Answer 7

Refers to our sense of belonging to a group, especially if theres shared interest for a media text

Question 8

What do themes show in the different generations?

Answer 8

Theres a generational divide in attitudes towards gender roles

Question 9

What does popular culture deliver in terms of themes?

Answer 9

A wide range of values