Last Module

Question 1

Conglomerate

Answer 1

is a corporation made of a number of different seemingly unrelated companies

Question 2

Oligopoly

Answer 2

• when just a few firms dominate an industry

- a little less worse than a monopoly

Question 3

1996 telecommunications act

Answer 3

Clinton lifted most restrictions on how many radio and Tv stations one cooperation could own

Question 4

Economics of scale

Answer 4

a strategy that might for example, increase the production levels to reduce the cost of each book printed

Question 5

Globalization

Answer 5

• the global spread of access to media has made it harder for political leaders to secretly repress dissident groups
• specifically the ease of digital documentation via phones and mobile devices

Question 6

cultural imperialism

Answer 6

when American styes in fashion and food, as well as media fare, dominate the global market

Question 7

viral marketing

Answer 7

-short videos or other forms of content that producers hope will swiftly capture a ever widening circle of attention as users share the content with one another

Question 8

ad impression

Answer 8

how often ads are seen

Question 9

click throughs

Answer 9

how often users land briefly on a site before clicking through to the next cite

Question 10

association principal

Answer 10

• the agency associates a product with positive cultural values or images
• even if that value or image has little connection to the product

Question 11

Civic engagement

Answer 11

• when people actively participate in his or her community

- the intake media has been known to decrease the amount of civic engagement one has

Question 12

Unprotected expression

Answer 12

• things what are prohibited by the government

- sexually explicit words or images

Question 13

censorship

Answer 13

refers to the examination books, periodicals, plays, films, TV and radio programs, news reports, and other communication of media for the purpose of altering or suppressing things that are thought to be objective and offensive

Question 14

prior restraint

Answer 14

judicial suppression of material that would be published or broadcast, on the grounds that it is libelous or harmfu

Question 15

copyright

Answer 15

legally protects the rights of authors and producers to their published or unpublished writing, music, lyrics, TV programs, movies, or graphic art designs

Question 16

public domain

Answer 16

gave the public free access to the work

-publishers pricing another copy of a book that is in public domain

Question 17

trolling

Answer 17

What trolls do for the lulz ranges from clever pranks to harassment to violent threats

Question 18

meme

Answer 18

an element of a culture or system of behavior that may be considered to be passed from one individual to another

Question 19

net neutrality

Answer 19

• principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites
• congress gave FCC power to pass this bill

Question 20

what were torches of freedom

Answer 20

• cigs women smoked as movement
• rebellion and had great impact
• made by bernaise

Question 21

initially products were sold in bulk so…

Answer 21

brand didn’t matter and there was a surplus of product with no demand

Question 22

social responsibility model

Answer 22

• press has a duty to help improve society to engage in. self monitoring to ensure that it lives up to that goal
• the way US works