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COMM 214 > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

iconoscope

A
  • the first TV camera tube to convert light rays into electrical signals
  • invented by Zwory-kin
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2
Q

infotainment

A
  • programs that package human interest and celebrity stories
  • used both to inform and entertain
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3
Q

Narrowcasting

A
  • the delivery of specialized programing for niche viewer groups
  • thereby cutting into broadcastings large audience
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4
Q

Happy violence

A

violence that leads to a happy ending- swift, cool, painless

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5
Q

television as a Ritual

A

-Gerbner said said television was a ritualistic because there was no recording and everyone had to sit around the TV together at the same time every night

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6
Q

Gerbner’s Cultivation theory

A

high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid.

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7
Q

Ideology

A

a basic system of meaning that helps define and explain the world and then makes value judgments about the world

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8
Q

Hegemony

A

is the use of ideology to maintain power through force or consent

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9
Q

how media normalizes our lives

A

Defines what beinging normal in society is

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10
Q

false consciousness

A

subordinate classes accept the basic ideology of the ruling class

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11
Q

cultural contradiction

A

express dominant ideology and partially challenging worldveiws. Argue that mass media texts include more contradictory messages

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12
Q

television as speed-of-light

A
  • proposed by Postman
  • sine the invention of the telegraph, media has been infinitely faster
  • how quickly stories and news is being displayed to the public
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13
Q

Present centered television

A

the media used to take control over the presence of its viewers

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14
Q

ideological narcissism

A
  • no idea is right but its own/filter bubble
  • postman reading
  • narcissism=self love
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15
Q

trivial culture

A
  • the truth would be drowned in a sea of irrelevance
  • Huxley believed in this
  • people from brave new world want their information regulated
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16
Q

captive culture

A
  • the truth to be hidden from us
  • Fahrenheit 451
  • oxley believed in this
  • 1980s postman
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17
Q

kinetoscope

A

small projection system required individual users to to look through a small hole to see images moving on a tiny plate

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18
Q

vitascope

A

large screen system that allowed longer filmstrips to be projected without interruption

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19
Q

Nickelodeons

A

a type of movie theater whose name combines the admission price (five cents) with the greek word for theater

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20
Q

movie palaces

A

impressive size and luxuriously appointed interiors that hosted the playing of movies

21
Q

consensus narratives

A

popular cultural products that provide us with shared experiences

22
Q

nonlinear viewing

A

media is a form of media that can be interacted with by the consumer, such as by selecting television shows to watch through a video on demand type service, by playing a video game, by clicking through a website, or by interacting through social media.

23
Q

multiple threading

A

multiple threads in a plot because the producers know the audience is actively watching the episodes. thanks to Netflix and Hulu. unlike when families had to wait for the next week to continue the plot.

  • duca thinks this makes people better TV watchers
  • watchers could be smarter by watching this way
24
Q

flashing arrow

A
  • old plot lines had to clearly state things(such as who bad guy is)
  • audience doesn’t need that flashing arrow, and don’t need to be treated like uneducated watchers
25
Q

Phonograph

A
  • allowed for sound to be transcribed
  • made of foil
  • invented by Edison
26
Q

gramophone

A
  • played disc instead of cylinders

- invented by berliner

27
Q

analog recording

A

captures fluctuations of sound waves and captures them into the grooves

28
Q

digital recording

A

translates sound into binary on off pulses and stores that info in sequences of one and zeros

29
Q

digitalization

A

info in analog form (such as text and pictures) is translated into binary code

30
Q

decentralized network

A

multiple different main sources that a few links are connected to

31
Q

centralized network

A

one middle source where all links connect to

32
Q

distributed network

A

all links are connected to each other evenly

33
Q

hypertext

A

allowed linking of content across different parts of network

34
Q

digital divide

A

the gap between demographics and regions that have access to modern information and communications technology, and those that don’t or have restricted access

35
Q

addiction to media

A

compulsion to consume something or engage in a set of behaviors to the point that it significantly interferes with a person’s life.

36
Q

limited freedom

A

stricter parents= more FOMO and resulting in more media usage

37
Q

sociality

A

social nature or tendencies as shown in the assembling of individuals in communities.

38
Q

multitasking

A

deal with more than one task at the same time

39
Q

declining empathy in communication

A

we are failing to sympathize because we are so used to media conversations that are so impersonal and distant

40
Q

concentration drift

A

the quick shift in attention due to the quickness of media in todays digital age

41
Q

audiences

A

An audience is a group of people that receives information but does not take action in regards to the information they have received

42
Q

publics

A

taking in information an actively discussing and sharing it

43
Q

fandoms

A

the fans of a particular person, team, fictional series, etc., regarded collectively as a community or subculture.

44
Q

collaborate

A

work jointly on an activity, especially to produce or create something.

45
Q

produsage

A

type of user-led content creation that takes place in a variety of online environments, open source software, and the blogosphere

46
Q

lurkers

A

the people who don’t participate in creating media and just observe

47
Q

participatory culture

A

when private individuals (the public) do not act as consumers only, but also as contributors or producers

48
Q

collective intelligence

A

is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision making.

COMM 214 (3 decks)

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