Exam 2 Flashcards
iconoscope
- the first TV camera tube to convert light rays into electrical signals
- invented by Zwory-kin
infotainment
- programs that package human interest and celebrity stories
- used both to inform and entertain
Narrowcasting
- the delivery of specialized programing for niche viewer groups
- thereby cutting into broadcastings large audience
Happy violence
violence that leads to a happy ending- swift, cool, painless
television as a Ritual
-Gerbner said said television was a ritualistic because there was no recording and everyone had to sit around the TV together at the same time every night
Gerbner’s Cultivation theory
high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid.
Ideology
a basic system of meaning that helps define and explain the world and then makes value judgments about the world
Hegemony
is the use of ideology to maintain power through force or consent
how media normalizes our lives
Defines what beinging normal in society is
false consciousness
subordinate classes accept the basic ideology of the ruling class
cultural contradiction
express dominant ideology and partially challenging worldveiws. Argue that mass media texts include more contradictory messages
television as speed-of-light
- proposed by Postman
- sine the invention of the telegraph, media has been infinitely faster
- how quickly stories and news is being displayed to the public
Present centered television
the media used to take control over the presence of its viewers
ideological narcissism
- no idea is right but its own/filter bubble
- postman reading
- narcissism=self love
trivial culture
- the truth would be drowned in a sea of irrelevance
- Huxley believed in this
- people from brave new world want their information regulated
captive culture
- the truth to be hidden from us
- Fahrenheit 451
- oxley believed in this
- 1980s postman
kinetoscope
small projection system required individual users to to look through a small hole to see images moving on a tiny plate
vitascope
large screen system that allowed longer filmstrips to be projected without interruption
Nickelodeons
a type of movie theater whose name combines the admission price (five cents) with the greek word for theater
movie palaces
impressive size and luxuriously appointed interiors that hosted the playing of movies
consensus narratives
popular cultural products that provide us with shared experiences
nonlinear viewing
media is a form of media that can be interacted with by the consumer, such as by selecting television shows to watch through a video on demand type service, by playing a video game, by clicking through a website, or by interacting through social media.
multiple threading
multiple threads in a plot because the producers know the audience is actively watching the episodes. thanks to Netflix and Hulu. unlike when families had to wait for the next week to continue the plot.
- duca thinks this makes people better TV watchers
- watchers could be smarter by watching this way
flashing arrow
- old plot lines had to clearly state things(such as who bad guy is)
- audience doesn’t need that flashing arrow, and don’t need to be treated like uneducated watchers
Phonograph
- allowed for sound to be transcribed
- made of foil
- invented by Edison
gramophone
- played disc instead of cylinders
- invented by berliner
analog recording
captures fluctuations of sound waves and captures them into the grooves
digital recording
translates sound into binary on off pulses and stores that info in sequences of one and zeros
digitalization
info in analog form (such as text and pictures) is translated into binary code
decentralized network
multiple different main sources that a few links are connected to
centralized network
one middle source where all links connect to
distributed network
all links are connected to each other evenly
hypertext
allowed linking of content across different parts of network
digital divide
the gap between demographics and regions that have access to modern information and communications technology, and those that don’t or have restricted access
addiction to media
compulsion to consume something or engage in a set of behaviors to the point that it significantly interferes with a person’s life.
limited freedom
stricter parents= more FOMO and resulting in more media usage
sociality
social nature or tendencies as shown in the assembling of individuals in communities.
multitasking
deal with more than one task at the same time
declining empathy in communication
we are failing to sympathize because we are so used to media conversations that are so impersonal and distant
concentration drift
the quick shift in attention due to the quickness of media in todays digital age
audiences
An audience is a group of people that receives information but does not take action in regards to the information they have received
publics
taking in information an actively discussing and sharing it
fandoms
the fans of a particular person, team, fictional series, etc., regarded collectively as a community or subculture.
collaborate
work jointly on an activity, especially to produce or create something.
produsage
type of user-led content creation that takes place in a variety of online environments, open source software, and the blogosphere
lurkers
the people who don’t participate in creating media and just observe
participatory culture
when private individuals (the public) do not act as consumers only, but also as contributors or producers
collective intelligence
is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision making.
