Exam 1 Flashcards
Media
Industries that create and distribute songs, novels, newspapers, movies, internet, TV shows, magazines, and other products to larger numbers of people
oral media
info passed along by teachers, storytellers, and poets
written media
info painstakingly written by monks, philosophers, and stenographers
print media
the wide dissemination of many copies of particular manuscripts
electronic media
info transmitted via telegraph or other rmachines
digital media
any info/sound or symbol transmitted by a digital device
media convergence
1) the technological merging of content in different mass media
2) has another business meaning
high culture
good taste, and higher education
low culture
commercial junk and for the masses
social scientific research
attempts to understand, explain, and predict the impact of mass media on individuals and society
cultural studies
explore how people make meaning, understand reality, articulate values, and interpret their experiences through use of cultural symbols in media
form
refers to the work’s style, techniques and media used, and how the elements of design are implemented.
content
refers to a work’s essence, or what is being depicted.
detribalization
to cause to lose tribal allegiances and customs, chiefly through contact with another culture.
retribalization
the act of forming or returning to a tribal group or division.
technological determinism
how existing technology changes and shapes humans
social construction of technology
how we shape existing technology