LAC1 - Responsible use Flashcards
4 types of shared data
Location-based data, transactional data, cookies, data exchange between services
Define location-based data
Data on the whereabouts of people and vehicles (generated from the location feature on their phone).
Define transactional data
Information generated when buying goods/services, using a swipe card, navigating around a webiste, placing items in a shopping basket. Organisations use this to improve their decision making and performance.
Define cookies
Small text files saved on your system when you visit different websites.
Define data exchange between services
Information shared between organisations.
Uses of location-based data
Delivery companies track locations of their vans, online retailers track locations of visitors, location of purchaser can be matched to where a card is used.
3 uses of transactional data
Monitor sales of their products - increase/decrease numbers manufactured, understand the market, inventory data ensures businesses do not run out on popular items.
3 uses of cookies
Keeps you logged into often-visited websites, storing items placed in an online shopping basket, track users’ browsing habits and then market similar products through adverts.
2 uses of data exchange between services
When you make a purchase using credit/debit card, electronic bank transfer, online payment
2 advantages of shared data
Using existing data reduces the cost of collecting new data, more information means better decisions
2 disadvantages of location-based data
If tracking data was hacked, poses a serious risk to the individual’s safety and privacy, vehicle drivers may feel they are being ‘spied’ on.
Disadvantage of transactional data
Online transactions may store payment details and if the site is hacked, the financial information can be stolen and used for fraud.
2 disadvantages of cookies
Malware can be disguised as cookies, privacy concerns over tracking cookies sharing their browsing habits to businesses.
3 considerations for responsible use
Legal considerations, privacy, ethical use
Legal considerations for shared data
The Data Protection Act sets out requirements to protect data and failure to do so results in a heavy fine.