LA PLACE DE BORDEAUX Flashcards
LA PLACE DE BORDEAUX:
Bordeaux has a unique commercial system, known as la place de Bordeaux. Few producer sell wine directly. Rather, the wine is sold to a ____ (négociant, collectively known as __ ____ that sells approximately __% of wine) who in turn sells it on to ____ and ____
merchant
la négoce
70 per cent
wholesalers and retailers.
Describe what role a courtier has in the commercial system of Bordeaux wine.
What % would be expected for playing the role of the courtier?
A courtier manages the relationship between the producers (estates, co-operatives and large winery businesses) and the merchants.
2% of the sale would go to the courtier
Describe the supply chain that makes up la place de Bordeaux
- The châteaux then sell their wines to négociants,
- negociants then sell and ship the wines to distributors (importers, wholesalers and retailers) throughout the world
Courtiers act as brokers between the châteaux and the négociants, earning 2% of the sale,
an average of 15% of the sale price goes to the negociants
Why would a chateaux be wiser to sell to many negociants rather than just a few?
what dictates the amount of wine each negociant gets per year?
To reach key markets through out the globe to assure that the wine gets a good amount of exposure.
An allocation system dictates how much wine each negociant receives, this is based on a % of each vintage’s production being assigned to each negociant.
True or false?
Classed growths and higher quality wines ae sold mainly by La place de Bordeaux
False. En Primeur…… DUH
