L9: Writing Effective Web & Internet Content

Question 1

Which of the following is NOT a feature of findable content?

a. Optimized for search
b. Large headings
c. Appropriate terminology

Answer 1

b. Large Headings

Question 2

What are the four content users want?

Answer 2

1. Findable Content
2. Legible/Accessible Content
3. Readable Content
4. Appropraite Content

Question 3

What are some examples of “Findable Content”?

Answer 3

1. Optimized for Search (SEO)
2. Uses appropriate terminology
3. User-centred navigation structure
4. Well structured pages

Question 4

What are some examples of “Legible Content”?

Answer 4

1. Adequate contrast between text and background
2. Appropriate font and size
3. Optimal line length (50-75 characters) and spacing

Question 5

What are some examples of “Readable Content”?

Answer 5

1. Readability attempts to predict comprehension
2. Shorter words are more common
3. Shorter sentences are easier to understand
4. Can be measured easily

Question 6

What are some examples of “Appropriate Content”?

Answer 6

1. Addresses users’ needs and goals
2. Adequate detail
3. Well-organized
4. Appropriate voice and tone (authoritative or conversational; constructive; informative and so on)
5. Content for online reading presented as HTML (pdf and other formats for printing)
6. Factual (Interesting facts makes web pages for compelling)

Question 7

What user want content guidelines:

Answer 7

1. Use “you” - makes people feel more human
2. Show that you are a person and that your organization includes people
3. Write in the active voice - except for headings
4. Write short, simple straightforward sentences
5. Cut unnecessary words
6. Give extra information its own place
7. Keep paragraphs short
8. Put the action in the verbs (active not passive)
9. Use your web/intranet user’s words

Question 8

What is the “inverted pyramid” writing style?

Answer 8

Start with a broad description at the top, increasing detail down the page.

Question 9

Inverted pyramid approach implies that you should _____ detail down the page.

Answer 9

increase

Question 10

Inverted pyramid guidelines:

Answer 10

1. User clear, meaningful headings or lists at the beginning of a topic
2. Create separate paragraphs or topics to emphasize important points
3. Do not bury your main point in the middle of a paragraph or topic

Question 11

Visual structure

Answer 11

Headings, short paragraphs and lists give pages visual structure.
• Use succinct text
• Include only one key idea per paragraph
• Use highlighted keyword or phrases
• Use bulleted lists when approprate

Question 12

What distinguishes readability from legibility?

Answer 12

Readability is about the choice of words, legibility is about their appearance.

Question 13

What is Legibility?

Answer 13

Presentation of text (mostly visual)

Question 14

What is Readability?

Answer 14

Choice of words and structure of the text (Sentences and paragraphs.

Question 15

T of F: Good legibility is prerequisite of good readability.

Answer 15

True

Question 16

Legibility Rules:

Answer 16

1. Good foreground/background contrast essential
2. Serif fonts slightly better for legibility but need to be larger sizes on most displays
3. Avoid excessive use of italics and CAPS
4. Use underlining only for embedded hyperlinks
5. Black text on white background seen as most professional

Question 17

Progressive enhancement

Answer 17

Strategy for web design that emphasizes core webpage content first.

Question 18

Describe the main factors that influence readability metrics.

Answer 18

The main factors that influence readability metrics is to ensure that the language is no more complex than it needs to be. It should be primarily based on word, sentence and paragraph lengths and it should not reflect how well readers will actually understand the text. The content should be written for a broad audience. And for the multinational audiences: latin abbreviations, colloquial expressions, and double negatives should be avoided.

Question 19

Which of the following IS NOT a readability metric?

a. Flesh-Kincaid
b. Laurel-Hardy
c. Gunning-Fog

Answer 19

b. Laurel-Hardy

Question 20

FRES

Answer 20

Flesch Reading Ease Score : Approximate range is 0 (very difficult to read) to 100 (very easy)
For adults, target should be 60-70

Question 21

FKGL

Answer 21

Flesch-Kincaid Grade Level : Adaptation of FRES to show US grade levels (grade 1 = 6 year old, grade 2 = 7 year old and so on)