L8 21/02 Flashcards
What does qualitative research assume?
That reality is experienced through the constructive processes of the human mind, never accessed directly (unlike quantitative research).
Definition of subjectivity
Personal values and biases can never be fully controlled, and are important
Definition of shared data
Created by both the researcher and the researched
Definition of holistic
Complete understanding of the phenomena
Definition of flexible
Changing design where process is as important as outcome
Definition of uncontrolled
Conducted in ‘real world’ settings
Strengths of qualitative research
- Useful in exploratory, descriptive, or evaluative research
- Able to access most human populations
- Can address sensitive topics
- Able to generate rich and detailed data
- Relatively low cost
- Compatible with the concept of ‘holism’
Limitations of qualitative research
- Value of the approach still questioned within the largely positivist research community
- Participants not anonymous
- Considerable potential for ‘causing’ real distress to participants
- Very demanding of participants time and experience
- Very labour intensive and time consuming
What are the 5 qualitative designs
Ethnography Grounded theory Phenomenology Phenomenology sampling Discourse analysis
What does ethnography involve?
Human groups evolve a culture, which determines group members view of the world and shapes their behaviours
What does grounded theory involve?
Theory is “grounded” in the data (participant views) and emerges from the reality that it explains.
What does phenomenology involve?
- Assumes that all phenomena have an “essence” which can be understood through lived experience
- Research aims to understand people’s experience and interpret the phenomenon of interes
What does phenomenology sampling involve?
- Samples normally involve small numbers (10 – 20)
- “Convenience” sampling used (such as ‘snowballing’) where subjects recruit more subjects
- The sampling strategy and participant characteristics are essential component
What does discourse analysis involve?
- The underlying assumption is that the way language is used structures cultural meanings and behaviours
- The research focus is on exploring and analysing talk, text and interactions
- Data can be both naturally occurring or socially generated (which will inform data collection methods
Give 2 data collection methods
Interviews
Focus groups