L7_Producing Multimedia Content Flashcards
How to produce good media content?
1. Establish your THESIS STATEMENT: What message do I want to impart to my audience?
2. Know your AUDIENCE: These are the people you are conversing with through your work. Identify their preferences, their level of understanding, their biases, their manner of thinking.
3. Determine your PURPOSE: Do you want to entertain, teach, correct wrong perceptions, call somebody’s attention, advertise, make an appeal, etc.?
4. Choose your STYLE: What will be your approach in relaying your content? Be guided by the profile of your audience and the nature of your platform. Decide on the genre that you will employ. Does your audience rely heavily on social media for information or what traditional media do they prefer most?
5. Think of an INNOVATION:Things that have never seen before and ideas that are fresh and new. Think out of the box.
6. Decide your LANGUAGE: A person’s foreign language hits the mind; his or her native language hits the heart. A common language spoken by a vast majority across nations would ensure maximum understanding.
7. Explore other OPTIONS: Is a single medium enough for you to inform, or would multimedia help in gaining wide audience? Consider alternative content platforms.
8. Think of what others can GIVE back: How does your content affect the audience? Do they appreciate the message you wish to convey?
What are the stage of production in multimedia?
Pre-Production Stage: Planning Meeting, Creative Brief and Script Writing, and Storyboarding to Tie the Elements Together
Production Stage: Production and Designing
Post-Production Stage: Review and Editing, and User Testing
