L4_Text and Visual Dimensions of Information and Media Flashcards
It refers to a simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen.
Text
___ is very powerful in disseminating information, providing direction, and giving suggestions.
Text
What are the categories of text-based materials?
Formal and Informal
This category of text-based materials refers to news articles, published books, newspapers, magazines, advertisements, research works, etc.
Formal
This category of text-based materials was created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state.
Formal
This category of text-based materials refers to blogs, personal e-mails, SMS or text messages, online messengers, social media platforms, etc.
Informal
This category of text-based materials comes from personal opinions or views on different issues, processes, etc.
Informal
What are the questions to ask in terms of reliability of text content?
Who or what institution is sending this message?
What techniques are used to attract and hold attention?
What is the language used by the writer?
What views are represented? Are they balanced?
How might the message be interpreted in different ways?
What is omitted (removed), slurred (unclear) or added in the message?
Media and Information Design Framework
target audience
author or sender
key content
purpose
form/style
format
It is also called font, font type, or type; comprised of alphabets, numbers, punctuation marks, symbols and other special characters which aims to convey different emotions and meaning
Typeface
What are the principles of design?
emphasis
appropriateness
proximity
alignment
organization
repetition
contrast
This principle of design refers to the importance or value given to a part of the text-based content.
Its purpose is to make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged to make a point or highlight a message.
Emphasis
This principle of design refers to how fitting or suitable the text is used for a specific audience, purpose or event.
Appropriateness
What are the selection criteria in creating text-based content?
tone, style, purpose, and clarity
This principle of design refers to how near or how far are the text elements from each other—when two things are closely related, we bring them close together.
Proximity
This principle of design refers to how the text is positioned in the page—either left, right, center or justified.
Alignment
This principle of design refers to a conscious effort to organize the different text elements in a page.
It ensures that while some text elements are separated from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page.
Organization
This principle of design concerns consistency of elements and the unity of the entire design.
It encourages the use of repeating some typefaces within the page.
Repetition
This principle of design creates visual interest to text elements and is achieved when two elements are different from each other.
It can be achieved in various ways, by joining the following elements: large font with a small font, serif and sans serif, thick elements with thin elements, cool color and warm color.
Contrast
It pertains to any form of communication or representation that utilizes visual elements to convey information or messages.
Visual Information and Media
It includes various types of media such as photographs, videos, graphics, animations, diagrams, charts, memes, and more.
Visual Information and Media