L4_Text and Visual Dimensions of Information and Media Flashcards
It refers to a simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen.
Text
___ is very powerful in disseminating information, providing direction, and giving suggestions.
Text
What are the categories of text-based materials?
Formal and Informal
This category of text-based materials refers to news articles, published books, newspapers, magazines, advertisements, research works, etc.
Formal
This category of text-based materials was created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state.
Formal
This category of text-based materials refers to blogs, personal e-mails, SMS or text messages, online messengers, social media platforms, etc.
Informal
This category of text-based materials comes from personal opinions or views on different issues, processes, etc.
Informal
What are the questions to ask in terms of reliability of text content?
Who or what institution is sending this message?
What techniques are used to attract and hold attention?
What is the language used by the writer?
What views are represented? Are they balanced?
How might the message be interpreted in different ways?
What is omitted (removed), slurred (unclear) or added in the message?
Media and Information Design Framework
target audience
author or sender
key content
purpose
form/style
format
It is also called font, font type, or type; comprised of alphabets, numbers, punctuation marks, symbols and other special characters which aims to convey different emotions and meaning
Typeface
What are the principles of design?
emphasis
appropriateness
proximity
alignment
organization
repetition
contrast
This principle of design refers to the importance or value given to a part of the text-based content.
Its purpose is to make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged to make a point or highlight a message.
Emphasis
This principle of design refers to how fitting or suitable the text is used for a specific audience, purpose or event.
Appropriateness
What are the selection criteria in creating text-based content?
tone, style, purpose, and clarity
This principle of design refers to how near or how far are the text elements from each other—when two things are closely related, we bring them close together.
Proximity
This principle of design refers to how the text is positioned in the page—either left, right, center or justified.
Alignment
This principle of design refers to a conscious effort to organize the different text elements in a page.
It ensures that while some text elements are separated from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page.
Organization
This principle of design concerns consistency of elements and the unity of the entire design.
It encourages the use of repeating some typefaces within the page.
Repetition
This principle of design creates visual interest to text elements and is achieved when two elements are different from each other.
It can be achieved in various ways, by joining the following elements: large font with a small font, serif and sans serif, thick elements with thin elements, cool color and warm color.
Contrast
It pertains to any form of communication or representation that utilizes visual elements to convey information or messages.
Visual Information and Media
It includes various types of media such as photographs, videos, graphics, animations, diagrams, charts, memes, and more.
Visual Information and Media
What is the primary purpose of visual information?
The primary purpose of visual information is to gain attention, create meaning, and facilitate retention
This element of design describes a shape or outline. It can create texture and can be thick or thin. It may be actual, implied, vertical, horizontal, diagonal, or contour.
Line
This element of design refers to a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture. Shape may also be organic.
Shape
This element of design refers to degree of light and dark in a design; the contrast between black and white and all the tones in between.
Value
This element of design refers to the way a surface feels or is perceived to feel. This can be added to attract or repel interest to a visual element.
Texture
This element of design is determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue. It may be used for emphasis, or may elicit emotions from viewers. It may be warm, cool, or neutral. It influences our reactions about the world around us.
Color
This element of design refers to a figure having volume and thickness; an illusion of a 3-dimensional object can be implied with the use of light and shading.
Form
What are the elements of design?
Line
Shape
Value
Texture
Color
Form
This principle of visual design is necessary in margins, typeface, typestyle, and colors, especially in slide presentations or documents that are more than one page.
Consistency
This principle of visual design refers to an area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. This can be by contrast of values, more colors, and placement in the format.
Center of Interest
This principle of visual design refers to a feeling of visual equality in shape, form, value, color, etc. It can be symmetrical or asymmetrical. Objects, values, colors, textures, shapes, forms, etc. can be used in creating it in a composition.
Balance
This principle of visual design brings together a composition with similar units. If for example your composition was using wavy lines and organic shapes, you would stay with those types of lines and not put in just one geometric shape.
Harmony
This principle of visual design offers some change in value creating a visual discord in a composition. It shows the difference between shapes and can be used as a background to bring objects out and forward in a design. It can also be used to create an area of emphasis.
Contrast
This principle of visual design refers to a visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position. It can be created with a value pattern. It is with the placement of dark and light areas that you can move your attention through the format.
Directional Movement
This principle of visual design refers to a movement in which some elements recur regularly. Like a dance, it will have a flow of objects that will seem to be like the beat of music.
Rhythm
This principle of visual design is created through the arrangement of objects in two-dimensional space to look like they appear in real life. It is a learned meaning of the relationship between different objects seen in space.
Perspective
What are the principles of visual design?
Consistency
Center of Interest
Balance
Harmony
Contrast
Directional Movement
Rhythm
Perspective
This type of shot reveals to the viewer the world in which the story takes place.
Extreme Wide Shot / Extreme Long Shot
This type of shot establishes the character and how he/she is related to the scene; can be also used as an establishing shot and master shot
Wide Shot / Long Shot
Like the wide shot, this type of shot also shows the character head to toe; but this time around, the character is already the focus.
Full Shot
This type of shot is often used in dialogue scenes; the character is seen waist up.
Medium Shot
This type of shot rests between the medium shot and the close-up, with the subject framed from shoulders up. Through this shot, more body language can complement the facial expressions to show emotions.
Medium Close-up
This type of shot frames the character’s face and provides emotional clues that cannot be effectively shown with the medium shot.
Close-up
This type of shot is a tighter frame that highlights the facial features or any subject more.
Extreme Close-up
What are the types of shot?
Extreme Wide Shot / Extreme Long Shot
Wide Shot / Long Shot
Full Shot
Medium Shot
Medium Close-up
Close-up
Extreme Close up
This type of camera angle is taken from an elevated point.
Bird’s-eye view
This type of camera angle is taken pointing the camera down on the subject.
As a result, the subject is seen as vulnerable and powerless.
High angle
This type of camera angle is considered the most natural camera angle.
Eye level
This type of camera angle is taken from below the subject’s eye line, pointing upwards. This camera angle makes a subject look powerful and imposing.
Low angle
This type of camera angle looks at an object or subject from below.
Worm’s-eye view
This type of camera angle is also called third person shot. This is created by placing the camera at the back of one character while facing the other character.
This is used to highlight the relationship of characters in a dialogue.
Over the Shoulder
This type of camera angle is also called Dutch tilt, canted angle, or oblique angle. This shot is noticeably tilted or tipped.
This is used to signal to the viewer that something is wrong, disorienting, or unsettling.
Dutch angle
What are the types of camera angle?
Bird’s-eye view
High angle
Eye level
Low angle
Worm’s-eye view
Over the Shoulder
Dutch angle
