L7

Question 1

Venturing

Answer 1

Focus in core organization is old existing technology
Manage new technology in venture unit, far away in core
Because nature of activity, size and customers are different from core business and therefore it is necessary to put them in separate department

Question 2

Ambidextrous organization

Answer 2

= (can play football with right and left foot) when firm is good in exploring existing technology and bring new technology into market
In the end the new technology might even kill the old technology
1. Umbrella strategy, not everything under same roof
2. Integrate shared vision
3. Senior management to allocate resources and implement strategy
4. Split and separate exploitation and exploration
5. Senior leadership handle tensions and contradictions

Question 3

Methodological approach: defining a formal value creation model

Answer 3

Look at technological life cycle to become ambidextrous in sustainable manner

• Time (know amount needed, have patience)
• Dynamic reallocation (When new technologies start to take of change distribution of investment)
• Peak and speed increases