L2

Question 1

according to Baumol, name two types of innovation and explain where they suit best

Answer 1

incremental innovation in large, routinized firms

novel in ventures

Question 2

explain Abernathy and Utterbacks lifecycle perspective on technology

Answer 2

innovation depends on stage of evolution (fluid, transitional or mature phase)
from product innovation to process innovations because of decided dominant design

Question 3

explain interpretative flexibility and two solutions

Answer 3

when new technology is being introduced it has different meanings and interpretations for various groups
creates conflicts
-rhetorical closure (communication)
-inventive activity (new design that solves conflict)
Can rise up a conflict again later

Question 4

explain technology push vs market pull

Answer 4

market pull = customer want product, express need

technology push = invest in technology and market comes later

Question 5

two different phenomenas related to technology that is being introduced

Answer 5

double-bom

speed of adoption for new technology is higher (because of wealth and information access)