L7

Question 1

What is Product Protocol (Description)?

And what is the general purpose of it?

Answer 1

A description of what the project has to deliver:

• What benefit will be delivered to the customers?
• What do we want to achieve with our marketing activities?

The general purpose of the protocol is to specify what each department will deliver to the final product that the customer buys.

• An agreement between the different departments
• All departments collaborate on developing the protocol

Question 2

What is product design?
&
What can be designed?

Answer 2

Design is not only about aesthetics.
One writer defines design as “the synthesis of technology and human needs into manufacturable products.”2 In practice, however, design as a term has many uses. To the car companies, it can mean the styling department. To a container company it means their customer’s packaging people. To a manufacturing department it most likely means the engineers who set final product specifications.

What can be designed?=> Everything.
In the retail:e.g. layout of the store, payment system, logystics system
In farm:robots pick strawberries, farming in several layers/floors, automated plant watering

Question 3

Factor to consider when putting together a NPD team

Answer 3

Seek people knowledgeable in their respective areas, who are the representatives of a groups of others “back home” in their departments.

Develop a god culture for collaboration:
+ Divide roles and tasks.
+ Pick a leader
+ Agree on level of ambition