L6: Distribution, last-mile distribution and logistics firms

Question 1

definition of distribution

Answer 1

”Bringing finished goods from the factory to the final consumer.”

Question 2

What can be some cons of having a omnichannel or multiple channel approach?

Answer 2

• Customer get confused
• Channel conflict
• Supply chain costs
• Brand distinctiveness

Question 3

What trends are occuring right now in last mile delivery??

Answer 3

• Higher volume driven by ecommerce
• Customers want to pay less
• Customers want their deliveries faster
• Customers demand sustainability
• There are new technologies getting introduced to helo achieving the demands
• At the same time a aging workforce delivering these goods

Currrent BMs are not adopted to these trends. Thus, by innovation other providers can compete by being better ‘on analyzing Big Data for example’

Question 4

The difference between last mile distribution and city logistics?

Answer 4

City logistics means all types of logistics in the city which could be people transportation too, but last mile distribution typically refers to the distribution of parcels to consumers often in urban areas.