L4 - Innovation in logistics firms and services Flashcards
1
Q
Describe 3 types of innovation
A
- product innovation
- process innovation
- service innovation
2
Q
How long time does it take to come up with an incremental innovation?
A
6 months
3
Q
How long time does it take to come up with an radical innovation?
A
like 5 years.
4
Q
Which approach is oftenly used in the management
of incremental innovations?
A
A milestone approach with tight deadlines
5
Q
What is the difference between technology-push innovation process VS market-pull innovation process?
A
Push:When research and development (R&D) or technology breakthrough drives the launch of a new technology, product or service
Pull: When the market demand for a solution or a problem or need in marketplace triggers the development of new technology, product or service.
