L6

Question 1

refers to the mode of conveying the presence and attributes of the product to the target consumers.

Answer 1

Promotion

Question 2

The strategy created by adopting a blend of some, if not all, of these techniques is called your____________?

Answer 2

Promotional Mix

Question 3

It is a paid form of communication sent out by a business about a product or service. It keeps your product or service in the public’s eye by creating a sense of awareness

Answer 3

Advertising

Question 4

become widely used by businesses to promote their products and services.

Answer 4

Online Advertising

Question 5

graphic image or animation displayed within a rectangular box across the top or down the side of a web page

Answer 5

Banner Ad.

Question 6

An ad which moves across the screen or floats above the page content.

Answer 6

Floating Ad.

Question 7

An ad which changes the
background of the page being.

Answer 7

Wallpaper Ad.

Question 8

banner ad that looks like a dialog box with buttons, often appearing like an error message or an alert.

Answer 8

Trick Banner

Question 9

new window that opens in front of the current one, displaying an advertisement

Answer 9

Pop-up Ad.

Question 10

Ad Similar to a pop-up ad except that it loads behind the current window and does not appear until the user closes one or more active windows.

Answer 10

Pop-Under

Question 11

The charge to the advertiser is based on the exposure of the message to a specific audience.

Answer 11

Cost Per Mil (CPM)

Question 12

Thechargetotheadvertiserisbasedon the number of user clicks on the advertisement.

Answer 12

Cost Per Click (CPC)

Question 13

The charge to the advertiser is based on the user completing a form, registering for a newsletter, or some other action that will lead to a sale.

Answer 13

Cost Per Action (CPA)

Question 14

It is the best way to reach a large number of people quickly.

Answer 14

Television Advertising

Question 15

can be effective for small businesses. It is less expensive than television promotion. You can also be more certain you are reaching your target market.

Answer 15

Radio Advertising

Question 16

have been the single largest form of advertising in the country.

Answer 16

Newspaper Advertising

Question 17

list the phone numbers of people and businesses in a certain area.

Answer 17

Telephone Directory Advertising

Question 18

It includes fliers, catalogs, letters, and other correspondence sent to target customers through the mail.

Answer 18

Direct-mail advertising

Question 19

an excellent way to aim products and services at specific markets.

Answer 19

Magazine Advertising

Question 20

It includes billboards and signs. Such advertising can be effective in keeping the name of your business in a place where many people can see it.

Answer 20

Outdoor Advertising

Question 21

Is consists of signs on public transportation.

Answer 21

Transit Advertising

Question 22

is another way of promoting the product or service to the target consumers through media coverage.

Answer 22

Publicity

Question 23

the act of establishing a favorable relationship with customers and the general public

Answer 23

Public Relations

Question 24

It’s a simple way to generate “free” publicity.

Answer 24

Self-promotion

Question 25

involves a salesperson who has personal and direct contact with the prospective consumers.

Answer 25

Personal Selling

Question 26

aims to influence the target consumers to buy the product or avail of the service now and not tomorrow.

Answer 26

Sales Promotion

Question 27

are an incentive to the customers who have completed the required accumulated amount of purchases

Answer 27

Gift Certificate

Question 28

Procedures, flow of activities, and other mechanism that deliver the intended experience

Answer 28

Process