L6 Flashcards
refers to the mode of conveying the presence and attributes of the product to the target consumers.
Promotion
The strategy created by adopting a blend of some, if not all, of these techniques is called your____________?
Promotional Mix
It is a paid form of communication sent out by a business about a product or service. It keeps your product or service in the public’s eye by creating a sense of awareness
Advertising
become widely used by businesses to promote their products and services.
Online Advertising
graphic image or animation displayed within a rectangular box across the top or down the side of a web page
Banner Ad.
An ad which moves across the screen or floats above the page content.
Floating Ad.
An ad which changes the
background of the page being.
Wallpaper Ad.
banner ad that looks like a dialog box with buttons, often appearing like an error message or an alert.
Trick Banner
new window that opens in front of the current one, displaying an advertisement
Pop-up Ad.
Ad Similar to a pop-up ad except that it loads behind the current window and does not appear until the user closes one or more active windows.
Pop-Under
The charge to the advertiser is based on the exposure of the message to a specific audience.
Cost Per Mil (CPM)
Thechargetotheadvertiserisbasedon the number of user clicks on the advertisement.
Cost Per Click (CPC)
The charge to the advertiser is based on the user completing a form, registering for a newsletter, or some other action that will lead to a sale.
Cost Per Action (CPA)
It is the best way to reach a large number of people quickly.
Television Advertising
can be effective for small businesses. It is less expensive than television promotion. You can also be more certain you are reaching your target market.
Radio Advertising
have been the single largest form of advertising in the country.
Newspaper Advertising
list the phone numbers of people and businesses in a certain area.
Telephone Directory Advertising
It includes fliers, catalogs, letters, and other correspondence sent to target customers through the mail.
Direct-mail advertising
an excellent way to aim products and services at specific markets.
Magazine Advertising
It includes billboards and signs. Such advertising can be effective in keeping the name of your business in a place where many people can see it.
Outdoor Advertising
Is consists of signs on public transportation.
Transit Advertising
is another way of promoting the product or service to the target consumers through media coverage.
Publicity
the act of establishing a favorable relationship with customers and the general public
Public Relations
It’s a simple way to generate “free” publicity.
Self-promotion
