Brand Name

Question 1

• represents the consumer’s perceptions and feelings about a product and its performance.
• name or mark that is intended to identify the seller’s product and differentiate it from the product of the competitors.

Answer 1

Brand

Question 2

consists of letters, words or numbers that can be read or verbalized.

Answer 2

Brand Name

Question 3

the part of the brand that appears in the form of symbols designed in distinctive lettering or colors.

Answer 3

Brand Mark

Question 4

called producer brand or national brand is one of the two types of the brand. In simple terms, merchandises carrying manufacturer’s brand name rather than private label brand are owned by the producer.

Answer 4

Manufacturers Brand

Question 5

a brand created and owned by a reseller of a product or service.

Answer 5

Store Brand

Question 6

most manufacturers take years and spend millions to create their own brand names. However, some companies license names or symbols previously created by other manufacturers, names of well-known celebrities, or characters from popular movies and books. For a fee, any of these can provide an instant and proven brand name.

Answer 6

Licensed Brand

Question 7

the practice of using the established brand names of two different companies on the same product.

Answer 7

Co-brand

Question 8

occur when a company extends existing brand names to new forms, colors, sizes, ingredients, or flavors of an existing product category.

Answer 8

Line extension

Question 9

extends a current brand name to new or modified products in a new category.

Answer 9

brand extension

Question 10

offers a way to establish different features that appeal to different customer segments, lock up more reseller shelf space, and capture a larger market share.

Answer 10

Multi Brands

Question 11

company might believe that the power of its existing brand name is waning, so a new brand name is needed

Answer 11

New brands