L5 Stereotypes and social reality Flashcards
What is the social cognitive approach to schemas?
A schema is a cognitive structure that consists in part of a representation of some stimulus domain.
What do schemas consist of?
General knowledge and expectations about the world
(people, events, social roles, how to behave in certain situation etc.)
How are schemas learnt?
Through socialization and experience.
What is the purpose of schemas?
Provide control and prediction in order to navigate the social world.
functional and essential for well being (how could we function without prior knowledge or expectation)
According to the dual-process model of information processing, what are the two processes for information processing?
Theory-driven (categorical, data is unambiguous and relatively unimportant to person)
Data-driven (individuating, data are ambiguous and relatively important to the person)
According to Fiske and Neuberg (1990) most person-perception is on which end of the continuum?
Theory-driven (categorical)
According to the continuum model of information processing, when is stereotyping most likely to occur?
When individuals are using theory-driven / categorical thinking.
When perceiver lacks the time, cognitive resources and motivation to think carefully and accurately.
According to schema theory - before we can apply a schema to a social object, what must we first do to the object?
Categorize the object
(how we identify stimuli and group them as one category)
What are the 4 schema types?
Person schemas
Self-schemas
Event schemas
Role schemas
Stereotypes belong to which type of schema?
Role schemas
“a type of schema which organizes information and knowledge about people from different social categories”
What is a stereotype?
Mental representations of social groups/group members that are widely shared.
(considered to be highly functional to help simplify social reality)
What are the ‘top three’ stereotypes according to Fiske (1998)?
Age
Race
Gender
Stereotypes are a cognitive shortcut, why do we have cognitive shortcuts?
Highly adaptive due to limited cognitive capacity to make sense of challenging and overwhelming stimulus world
What are the three possible models for being able to change a schema? (Weber and Crocker, 1983)
- Book-keeping model
- Conversion model
- Sub-typing model
What is the book-keeping model for schema change? (Rumelhart and Norman, 1978)
a) People fine-tune the schema with each new piece of information
b) Small or gradual changes with small contradictory evidence can influence schema
c) Many contradictions and extreme deviations will lead to a considerable schema change
What is the conversion model for schema change? (Rothbart, 1981)
While minor inconsistencies in the schema can be tolerated, major salient instances that clearly disconfirm the schema will lead to dramatic schema change.
What is the sub-type model for schema change?
a) disconfirming instances of a schema will lead to the creation of a sub-type
b) the development of sub-types leaves the overall schema intact
c) recognizes the hierarchical structure of schemas (more general and super-ordinate categories at the top with concrete and specific sub-types at the bottom)
What did the results of the Hewstone, Hopkins and Routh (1992) police-schools liaison study reveal about what concentrated exposure does to stereotypes?
Students found the police officers gave favourable impressions, however, it did little to change students’ stereotypes about police.
Rather than change students stereotypes about police in the Hewstone, Hopkins and Routh (1992) police-schools liaison study, what did favourable interactions with police do to students schema?
The police officers were seen as atypical
They did not change their stereotype about police officers but instead created a sub-type schema for the officer to keep their schema in tact.
What did the researchers of the Hewstone, Hopkins and Routh (1992) police-schools liaison study conclude about what disconfirming exemplars (evidence) does to stereotypes?
People are less likely to disconfirm their stereotype and instead more likely to create sub-type exceptions (sub-type model)
(therefore the stereotype remains intact)
Why do we stereotype according to social cognition theorists?
What is the difference in how stereotypes are seen in social cognition theory vs social identity theory?
Social cognition: stereotypes are energy saving mechanisms used to cope with overwhelming stimulus input
Social identity: a sense-making activity that enhances our understanding of the world, and helps us infuse categories with meaning and relevance.
Why does Oakes (1994) believe that group based perception is as psychologically valid as individual-based perception
(i.e. theory-driven (categorical) as valid as data-driven (individuating))
Stereotypes orient people to the ‘actualities of social life’
Why does SIT critique the social cognitive approaches to stereotypes?
1) It is infused with individualist assumptions about person perception (not more accurate, valid or meaningful than group perception)
2) Draws together our understanding/theory on the one hand, with material reality on the other (no coherent)