L1: What is social media marketing?

Question 1

4 social media zones? (Tuten & Solomon 2021 fig. 1.3)

Answer 1

Social community, social publishing, social commerce, social entertainment

Question 2

TAM?

Answer 2

Technology Acceptance Model

Question 3

Consumer buying proces

Answer 3

1. Problem recognition
2. Information search
3. Evalution of alternatives
4. Purchase decision
5. Postpurchase behavior

Question 4

Influences on consumers behaviour

Answer 4

Cultural, social og personal

Question 5

Hvad er ‘tribal behaviours?’

Answer 5

“An assortment of intermittent social groupings, which are characterised as fluid, occasional and in constant formation and dispersal”

Question 6

Hvilke fire farver er der i det største community?

Answer 6

“The largest community (blue) is generally positive, with the second largest (red) very negative, and the third one (yellow) displaying a mix of sentiments. The fourth community (green) is composed of vegan diet supporters”

Question 7

Tribes has three functions:

Answer 7

1. Sharing of functional knowledge
2. Place of social bonding
3. Creation of collective rules, norms and behaviours