L1 - types + explanations of Conformity

Question 1

Define compliance

Answer 1

Publicly conforming to the behaviour or views of others in a group but maintaining your own views in private / disagreeing with theirs

Question 2

Define identification

Answer 2

Adopting values, attitude and behaviour of a group both publicly and privately
Fitting a social role but once leaving that role, could stop those beliefs

Question 3

Define internalisation

Answer 3

When an individual changes their behaviour to fit in with a group publicly while also agreeing with them privately

Question 4

What is Informational Social Influence?

Answer 4

When a person lacks knowledge and looks to the group for guidance and knowledge

This is common when a person is ambiguous (unclear) situation

This type commonly involves internalisation

Question 5

What is Normative Social Influence?

Answer 5

When an individual conforms to group pressure to fit in or because they are scared of being rejected by the group

This type commonly involves compliance

Question 6

Who proposed the 3 types of conformity?

Answer 6

Kelman (1958)

Question 7

What is the difference between compliance and internalisation?

Answer 7

Compliance - agree in public but maintain own views in private

Internalisation - changes behaviour to fit in publicly but also agreeing in private

Question 8

What did Shultz find?

Answer 8

Placed signs in hotel rooms stating 75% guests reused towels each day.

Towel use of those exposed to the sign fell by 75%

(Normative social influence)

Question 9

What did Linkenbach find?

Answer 9

Advertised to adolescents that most people that age don’t smoke

Surveyed them and found adolescents were less likely to start smoking if they were told most of their peers didn’t smoke

(Normative social influence)

Question 10

What did Wittenbrink find?

Answer 10

He found that participants exposed to negative information about African Americans later reported more negative attitudes toward black individuals