Case Studies Flashcards
What was Linkenbach + Perkins study?
they found that adolescents exposed to the simple message that the majority of their age peers didn’t smoke were a lot less likely to take up smoking
(normative influence + links to Schultz et al))
What did Schultz et al study?
they found that hotel guests exposed to the normative message that 75% of guests reused their towels each day reduced their towel use by 25%
(normative influence + links to Linkenback + Perkins)
What did Wittenbrink + Henley study?
They found that participants exposed to negative information about African Americans later reported more negative attitudes toward black individuals
(links to Fein et al)
What did Fein et al study?
They found influence can shape political opinions - participants saw what was supposedly the reaction of their fellow participants on screen during a presidential debate
(links to Wittenbrink + Henley)
What did Lucas et al study?
He found that there was greater conformity when questions were more difficult
(informational influence)
