KPI's Flashcards
1
Q
Welche KPI´s gibt es?
A
BRANDING
- Subscribers
- Social Sharing Rate
- Fans znd Follower
- Mentions & Reffering Websites
- Geografische Verteilung der User
- New Visitors
CONTENT PERFORMANCE
- Absprungrate (Bounce)
- Average Time on Site
- Search Rankings
- Conversion Rate
- Click Through Rate
- Quality of Leads
- Downloads
- Besucherzahlen
2
Q
Ziele vom Branding?
A
Brand Awareness
Brand Loyalty
Purchase Intent
Brand trust
3
Q
Ziele vom Content Pormance?
A
Verbesserung google search
nachhaltiger traffic zuwachs
aktivierung von bestandskunden
steigerung des abverkaufs/downloads
