Klicker- Chapter 7 Flashcards
funeral directors must embrace
funeral personalization
good bonding skills
creativity
risk taking
required in making personalized funeral arrangements.
not conducive to creating a new, more meaningful experience
using the business approach making arrangements, where you get the vital statistic information first. must adapt to the learning curve and become more personal with arrangements, this is not an easy task.
there are this many levels of the personalization process
three
first level of the personalization process
one size fits all.
people get stuck here
remodeled traditional funeral
lots of picture boards and funeral props
second level of the personalization process
picture boards and funeral props with the addition of a creative funeral site and possibly open sharing.emphasis is on stuff like picture boards hobbies etc.
third level and final level
gold standard takes study, effort and commitment no top end to this level wow facotr ability to demonstrate what others loved about the deceased that creates the all important wow moment
ex. deceased’s favorite song played.
what would you say the deceased believed in and was important to him and perhaps his life?
in terms of day to day living, what was most important to him?
how would you describe him?
what accomplishments was he most pleased with?
what gave him the most enjoyment in life?
what did he dislike the most?
whom did she love and what did you do together that was particularly rewarding?
do you know about the most difficult period of her life and could you tell me about it?
if she were here today, and could say things to those she loved-what do you think that would be?
questions necessary to create a real personalized concept
can enhance services you give to a family and assist you with personalizing the visitation and funeral
care plans
