Kin: Guidelines and Messaging Flashcards
What are the PA guidelines for infants
Should be active several times/day
What are the PA guidelines for 1-4yos?
Should be active 180mins/day
What are PA guidelines for 5-17yos?
Should be active 60mins/day. 3 days vigorous and 3 days moderate.
What are the PA guidelines 18-64yos?
Should be active 150mins/week with 2 days of muscle/ bone strengthening exercise.
Do preschoolers get required amount of PA?
Mostly (85%)
Why arent youth meeting guidelines?
Screen time, safety, misconceptions, less play
Has the amount of PA Canadians get gone up or down over time?
It has gone down
If you have a higher socio-economic status is it likelier that you will get more or less PA?
More
What are benefits of PA?
lower risk chronic disease, increase independence, time management, health, confidence, social, happiness, decrease unhealthy eating
What are chronic diseases?
Diseases of long duration and slow progression
How many Canadians live with chronic disease?
1/3
How many deaths are due to chronic disease?
9/10
What effects how much PA you get?
wealth, weather, transport, education, culture, identity, access
How do you calculate BMI?
kg/m^2
BMI >30
Obese (worse than we think)
How many Canadian adults and children are obese?
1/4, 1/8
What are some costs of physical inactivity?
more time at hospital, more specialized services, more nurse visits, more money spent anually
What are the Guidelines for screen time 3-4yos?
What are the Guidelines for screen time 5-17yos?
How many youth use active transport?
1/4
What is the protection paradox?
So focused on keeping child safe that you actually cause a shift in lifestyle that is unsafe to the child.
What happens when kids are not supervised?
They part-take in more heart-pumping activity
What are the 3 levels of intervention that can be used?
Downstream, midstream, upstream
What is downstream intervention?
Individualized. Emphasis on changing rather than preventing health damaging behaviour. (doctor prescribe exercise as treatment)
What is midstream intervention?
Population-level intervention. To change and prevent damaging behaviour (clubs and programs for specific groups)
What is upstream intervention?
Macro-level intervention. Uses public policy or environmental intervention. (mass messaging campaigns, laws, policies)
What does the RE-AIM framework stand for?
reach, effectiveness, adoption, implementation, maintenance
What are 4 strategies to enhance PA messages?
- Include qualities such as making them novel, vivid, and salient (stand out)
- Create relevance (tailoring and targeting)
- Choose appropriate message framing (gain vs. loss frame)
- Create accessible messages
What are the 3 cyclical ways to evaluate messaging campaigns?
formative, process, and outcome
What is negative media imagery?
encourage low self-esteem and unattainable/unrealistic beauty
What is positive media imagery?
reject unattainable body image and prevent adverse effects
How can one improve their media literacy?
Through psycho-educational intervention and cognitive-behavioural therapy (self monitoring and restructuring)
Is society starting to reject and challenge media?
Yes, a bit
