Key words

Question 1

What are the 5 main Concepts

Answer 1

Genre
Audience
Representations
Vaules+Ideologies
Institutions

Question 2

What are the 4 Main attributions of Context

Answer 2

Historical
Social
Economic
Political

Question 3

What is Semiology

Answer 3

The study of signs

Question 4

What are the to things a sign is made of

Answer 4

Signifier(what you see) & signified (relating it to your mind)

Question 5

What is an iconic sign

Answer 5

A sign that has a physical similarity to objects they are signifying

Question 6

What is an indexical sign

Answer 6

A sign that has a direct connection to to what’s being signified

Question 7

What is a polysemic sign

Answer 7

Signs that are open to interpretation

Question 8

What is anchorage

Answer 8

Limiting the meaning to a meaning such as stating what it is (meme)

Question 9

What are the 4 codes and their meaning?

Answer 9

Dress code - The way a person dresses in a occasion (black suits for funeral, swimming shorts for sunny beach day)

Non Verbal: Body gestures, facial expressions, body language (sopping for being upset, walking sloppy for being moody)

Colour codes: What colour symbolises in a certain situation, differs in different cultures)

Technical codes: The ways in which text is produced (lighting, position, camera angle)

Question 10

What is a POV shot

Answer 10

A camera shot which is shown in the perspective of the character (first person)

Question 11

What is tracking

Answer 11

Where the camera focuses on a certain character or object and moves with it

Question 12

What is panning

Answer 12

Where the camera stays in the same position but moves but the shot moves to the subject

Question 13

What is a diegetic sound

Answer 13

Sound that can be seen on screen

Question 14

What is non-diegetic sound

Answer 14

A sound that cannot be seen on screen (music)

Question 15

What is inter-text-uality

Answer 15

Texts refer to other media texts that a producer will recognise (think of peaky blinders reference)

Question 16

What is pastiche

Answer 16

Stylistic mask, the imitation of something else, coping its style or aspects/features (mono lisa in lego)

Question 17

What is homage

Answer 17

Text copies something from a different product because the producer wants to pay respect, draws attention for the viewer to think back to the original

Question 18

What is cinematography

Answer 18

The camera work in filmmaking (lighting, framing, motion, angles, composition)

Question 19

What is mimicry

Answer 19

The borrowing of well known features of one text and writing them in something different to achieve a particular effect

Question 20

What is a parody and who came up with the meaning

Answer 20

Frederick Jamison- To mock a original product in a critical way

Question 21

What is genre

Answer 21

Classification of media texts into groups with similar characteristics

Question 22

Why is genre helpful for the audience (3)

Answer 22

1. To specify what films they prefer over different genres
2. Easy and instant selection
3. Meets the audience expectation

Question 23

Why is genre helpful for the producer (4)

Answer 23

1. To know how to cast
2. To target specific audience
3. Gives producers a set of rules to follow
4. Enable audience understanding expectation

Question 24

What is bricolage

Answer 24

The building of existing media products (Placing scenes together)

Question 25

What is iconography

Answer 25

To recognise straight away that links to the genre or genre type straight away (Guns, cowboys is western)

Question 26

What is classification

Answer 26

The process of giving age ratings and content advice to films and other audiovisual content to help children and families choose what’s right for them and avoid what’s not.

Question 27

What is taxonomy

Answer 27

Classifying into film groups based on similarity of context

Question 28

What are the 3 film genres

Answer 28

1. Narrative - A story based (Toy Story)
2. Experimental - (Joker)

3 . Documentary - (Tiger king)

Question 29

Who came up with the idea of a “corpus” and what does it mean

Answer 29

Stephen Neale - Genres are not stable but change overtime because they always respond to tension

Sameness repetition + Various change

Question 30

What is a sub- genre

Answer 30

A genre within a genre (Thriller, zombie are sub-genre of Horror)

Question 31

What is Hybridity

Answer 31

The blending of genres (Romance and comedy is rom-con)

Question 32

What is mise-en-scene

Answer 32

What happens on screen such as lighting, set design, actors, props

Question 33

What is anti-linear

Answer 33

Not in chronological order but purposely told in a mixed up way

Question 34

What is linear

Answer 34

Chronological order

Question 35

What is todour linear

Answer 35

Initial equilibrium
Disruption
Recognition
Attempt to resolve
New equilibrium

Question 36

Who created the 5 narrative codes and what were they

Answer 36

Roland Barthes

Hermeneutic code- Any element that’s not fully explained

Proairctic code- Enigma code, builds tension, indicating something is going to happen

Semantic code- Connotation with the story that gives additional meaning (roaster cukoo)

Referantial/ cultural code - Use the audience cultural experience and relies on them already knowing what it means

Symbolic code- same as semantic but acts at wider levels using colour

Question 37

What is levi-strauss Binary opposition

Answer 37

Opposites to other such as two people living different life, comparing someone’s physical appearance and strength ect