Institutions

Question 1

What is Media Imperialism?

Answer 1

Theory based on a overconcentrated of mass media from larger nations, suggesting it is negatively impacting smaller nations

Question 2

What is the Cultural Industry theory (David Hesmondhalgh)

Answer 2

Idea that cultural industries companies aim to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (Via celebrities)

Question 3

Regulation: ASA

Answer 3

Regulates print based media and broadcast media, also gives pop up banner adverts

Question 4

Regulation: Ofcom

Answer 4

Enforce judgement on advertising content if they refuse to take it down

Question 5

Regulation: IPSO (Independent Press Stands Organisation)

Answer 5

Regulates Print based media

Question 6

Pressure Group

Answer 6

Group of people who campaign about a concern regarding media output

Question 7

BBFC

Answer 7

British Board Film Classification

Question 8

PEGI (Pan-European Game Information)

Answer 8

Rates Video Games across EUROPE

Question 9

GRA (Games Ratina Authority)

Answer 9

Implements the PEGI ratings

Question 10

VSC (Video Standard Film)

Answer 10

Set up by the government to control computer games and DVD’s

Question 11

What is Distribution

Answer 11

Any way a mass media product reaches it target audience

Question 12

Clay Shirkey Theory

Answer 12

Audiences are more than the just the audience