Audience and Representation Flashcards
(34 cards)
What is the Imaginary Entity and what is Harley (1982) ideas?
This is used by producers to engage and define the audience.
Gender Age Class Family Self Image
What is Fiske (1987) Imaginary Entity?
Religion
Education
Location
Politics
What is Audience Positioning?
The producer trying to get the audience to respond in a particular way
What are the categories and examples of Maslow’s Hierarchy of needs?
Self Actualisation - Creativity, Problem solving, acceptance of facts
Esteem- Respected by others, Achievements
Love- Family, Friendship, Sexual
Belonging- Security of Body, employment
Physiological- Water, sex, sleep, food, breathing
What is Mediation?
Working on an idea or image to convey a direct message
What is stereotyping?
Labelling which involves categorisation and evaluation
What is Tessa Perkins Implicit Theory?
. We use a storehouse of knowledge to stereotype people
. If the person doesn’t fit into our stereotype we ignore their traits
. We add past experiences into the labelling of another person
. We make connections between character and traits
What is Stuart Halls Reality through representation theory?
Reflective Approach - Aspects of the real world are being represented, media language mirrors the real world
Intentional Approach - Producer of text constructing the world as they see it, polysemic signs
Constructionist Approach - Best described by Stuart hall as the relationship between representations and reality
What is Hegemonic Model?
Audiences are passive and are directly influenced by the media product
What is Pluralist Model?
Audiences are divert, some passive, some active, some inbetween
What is Antonio Gramsci hegemony theory?
Those in power remain dominant through cultural influence rather than force cultural agencies
What is Pluralism?
Power is dispersed among a range of interest groups in society
What is Martin Barker Theory?
Stereotypes are criticised for misrepresenting the real world and reinforcing false stereotypes
What is Gordon and Rosenberg (1989)?
Felt black people were represented as a social problem
What is Voyeurism ?
Gratification from looking at an attractive image
What is Collective Identity?
Aspects of our identity shown to others
What is Cultural Hegemony? (Antonio Gramsci)
Process of indoctrination through cultural products of the dominant ideologies in a society
Cultural Identity?
Aspects of our identity that derives from cultural influences such as religion, family or region
What is Hetero-normative?
Using the perspective of a heterosexual
What is Manufacture consent? (Chomsky)
Process that media organisations persuade audiences of the validity of natural policies
What is NRS social grade?
A- Upper middle class (doctors, lawyers, bankers)
B - Middle class (Teachers, professionals)
C1 - Lower middle class (Nurses, office supervisors)
C2 - Skilled Working Class (Skilled manual workers)
D - Working Class (Semi-skilled, unskilled working class)
E - Lowest level of subsistence (student, unemployed, single parents)
What is Young and Rubicams 4C (Advertising)?
Mainstreamers - Largest group, motivation is security, value for money
Succeeders - Higher manage, motivation is goal minded, confident and seek control
Resigned - Older generation, goal is to survive and have rigid values
Explorers - Younger demographic, motivation is to discover new things
Strugglers - Low income, motivation to escape
Reformers - Anti- materialistic, good taste and social awareness
What is an active audience?
An audience who is more critical, asks more questions and are engaged
What is a passive audience?
Absorbs information like a sponge without questioning
