Key Terms - Chapter 6 Flashcards
Backward Looking Budget *
Most analysis is business is done through backward looking
Clustering
Data mining technique grouping related records on the basis of having similar attributes.
Master Data
The data that is deemed most important in the operation of a business.
Data Mart
A data warehouse that is limited in scope and customized for the decision support applications of a particular end-user group
Hard Data
Facts and numbers that are typically generated by transaction processing systems and management information systems.
Information and Knowledge Discovery Tools *
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ERD Diagram
Entity relationship diagrams are used to display the structure of data and show associations between entities.
Visualization
The display of complex data relationships using a variety of graphical methods.
Data warehouse
An integration of multiple, large databases and other information sources into a single repository or access point that is suitable for direct querying, analysis, or processing.
Key-indicator Report
Report that provides a summary of critical information on a recurring schedule.
Soft data
Textual news stories or other nonanalytical information
Normalization
A technique for making complex databases more efficient and more easily handled by a database management system
Metadata
Data about data, describing data in terms of who, where, when, why, and so on.
Data mining
A method used used by companies to discover :hidden” predictive relationships in data to better understand their customers, products, markets, or any other phase of their business for which data has been captured.
Drill-down report:
Report that provides details behind the summary values on a key-indicator or exception report
