Key Terms - Chapter 4

Question 1

Business-to-Business EC

Answer 1

Electronic commerce between business partners, such as suppliers and intermediaries.

Question 2

Mass Customization

Answer 2

Tailoring products and services to meet particular needs of individual customers on a large scale.

Question 3

Brick-and-mortar business strategy

Answer 3

A business approach exclusively utilizing physical locations, such as department stores, business offices, and manufacturing plants, without an online presence.

Question 4

Value Position

Answer 4

How a product compares to competitors, as reported on a value scorecard, price-performance profile, and value map.

Question 5

Viral Marketing

Answer 5

Type of marketing that resembles offline word-of-mouth communication in which advertising messages are spread similar to how real viruses are transmitted through offline social networks.

Question 6

Extranet

Answer 6

A private Web site used by firms and companies for business-to-business interactions.

Question 7

Web Analytics

Answer 7

The analysis of Web surfers’ behavior in order to improve a site’s performance

Question 8

Shill Bidding

Answer 8

(on an online auction) the illegal practice of a seller or a seller’s acquaintances placing bids on his or her goods in order to drive up the price

Question 9

Business-to-Consumer EC

Answer 9

Electronic commerce between businesses and consumers

Question 10

Reintermediation

Answer 10

The design of business models that reintroduce middlemen in order to reduce the chaos brought on by disintermediation.

Question 11

Bricks-and-clicks business strategy

Answer 11

A business approach utilizing both physical locations and virtual locations. Also referred to as “bricks and clicks”

Question 12

Global information dissemination

Answer 12

The use of the internet as an inexpensive means for distributing an organization’s information.

Question 13

Subscription Marketing*

Answer 13

Self explanatory

Question 14

Intranet

Answer 14

An internal, private network using Web technologies to facilitate the secured transmission of proprietary information within an organization, thereby limiting access to authorized users within the organization.

Question 15

Pay-per-Click model

Answer 15

A payment model model used in online advertising where the advertiser pays the Web site owner a fee for visitors visiting a certain link

Question 16

Bid Luring *

Answer 16

Luring someone into a big just to outbid them

Question 17

Business-to-employee EC

Answer 17

Electronic commerce between businesses and their employees

Question 18

Disintermediation

Answer 18

The phenomenon of cutting out the “middleman” in transactions and reaching customers more directly and efficiently.

Question 19

Revenue Model

Answer 19

Part of a business model that describes how the organization will earn revenue, generate profits, and produce a superior return on invested capital.

Question 20

Affiliate Marketing

Answer 20

A type of marketing that allows individual Web site owner to earn revenue by posting other companies’ ads on their Web pages.

Question 21

supply chain

Answer 21

The collection of companies and processes involved in moving a product from the suppliers of raw materials, to the suppliers of intermediate components, to final production, and, ultimately, to the customer.

Question 22

Reverse Pricing System

Answer 22

A pricing system in which customers specify the product they are looking for and how much they are willing to pay; this information is routed to appropriate companies who either accept or reject this offer.

Question 23

Click-through rate:

Answer 23

The ratio of surfers who click on an ad (i.e., clicks), divined by the number of times it was displayed (i.e., impressions).

Question 24

Reverse

Electronic commerce between business partners, such as suppliers and intermediaries.

Answer 24

Business-to-Business EC

Question 25

# Reverse Tailoring products and services to meet particular needs of individual customers on a large scale.

Answer 25

Mass Customization

Question 26

# Reverse A business approach exclusively utilizing physical locations, such as department stores, business offices, and manufacturing plants, without an online presence.

Answer 26

Brick-and-mortar business strategy

Question 27

# Reverse How a product compares to competitors, as reported on a value scorecard, price-performance profile, and value map.

Answer 27

Value Position

Question 28

# Reverse Type of marketing that resembles offline word-of-mouth communication in which advertising messages are spread similar to how real viruses are transmitted through offline social networks.

Answer 28

Viral Marketing

Question 29

# Reverse A private Web site used by firms and companies for business-to-business interactions.

Answer 29

Extranet

Question 30

# Reverse The analysis of Web surfers' behavior in order to improve a site's performance

Answer 30

Web Analytics

Question 31

# Reverse (on an online auction) the illegal practice of a seller or a seller’s acquaintances placing bids on his or her goods in order to drive up the price

Answer 31

Shill Bidding

Question 32

# Reverse Electronic commerce between businesses and consumers

Answer 32

Business-to-Consumer EC

Question 33

# Reverse The design of business models that reintroduce middlemen in order to reduce the chaos brought on by disintermediation.

Answer 33

Reintermediation

Question 34

# Reverse A business approach utilizing both physical locations and virtual locations. Also referred to as "bricks and clicks"

Answer 34

Bricks-and-clicks business strategy

Question 35

# Reverse The use of the internet as an inexpensive means for distributing an organization's information.

Answer 35

Global information dissemination

Question 36

# Reverse Self explanatory

Answer 36

Subscription Marketing\*

Question 37

# Reverse An internal, private network using Web technologies to facilitate the secured transmission of proprietary information within an organization, thereby limiting access to authorized users within the organization.

Answer 37

Intranet

Question 38

# Reverse A payment model model used in online advertising where the advertiser pays the Web site owner a fee for visitors visiting a certain link

Answer 38

Pay-per-Click model

Question 39

# Reverse Luring someone into a big just to outbid them

Answer 39

Bid Luring \*

Question 40

# Reverse Electronic commerce between businesses and their employees

Answer 40

Business-to-employee EC

Question 41

# Reverse The phenomenon of cutting out the "middleman" in transactions and reaching customers more directly and efficiently.

Answer 41

Disintermediation

Question 42

# Reverse Part of a business model that describes how the organization will earn revenue, generate profits, and produce a superior return on invested capital.

Answer 42

Revenue Model

Question 43

# Reverse A type of marketing that allows individual Web site owner to earn revenue by posting other companies' ads on their Web pages.

Answer 43

Affiliate Marketing

Question 44

# Reverse The collection of companies and processes involved in moving a product from the suppliers of raw materials, to the suppliers of intermediate components, to final production, and, ultimately, to the customer.

Answer 44

supply chain

Question 45

# Reverse A pricing system in which customers specify the product they are looking for and how much they are willing to pay; this information is routed to appropriate companies who either accept or reject this offer.

Answer 45

Reverse Pricing System

Question 46

# Reverse The ratio of surfers who click on an ad (i.e., clicks), divined by the number of times it was displayed (i.e., impressions).

Answer 46

Click-through rate: