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ISDS Final Exam > Key Terms - Chapter 4 > Flashcards

Key Terms - Chapter 4 Flashcards

1
Q

Business-to-Business EC

A

Electronic commerce between business partners, such as suppliers and intermediaries.

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2
Q

Mass Customization

A

Tailoring products and services to meet particular needs of individual customers on a large scale.

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3
Q

Brick-and-mortar business strategy

A

A business approach exclusively utilizing physical locations, such as department stores, business offices, and manufacturing plants, without an online presence.

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4
Q

Value Position

A

How a product compares to competitors, as reported on a value scorecard, price-performance profile, and value map.

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5
Q

Viral Marketing

A

Type of marketing that resembles offline word-of-mouth communication in which advertising messages are spread similar to how real viruses are transmitted through offline social networks.

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6
Q

Extranet

A

A private Web site used by firms and companies for business-to-business interactions.

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7
Q

Web Analytics

A

The analysis of Web surfers’ behavior in order to improve a site’s performance

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8
Q

Shill Bidding

A

(on an online auction) the illegal practice of a seller or a seller’s acquaintances placing bids on his or her goods in order to drive up the price

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9
Q

Business-to-Consumer EC

A

Electronic commerce between businesses and consumers

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10
Q

Reintermediation

A

The design of business models that reintroduce middlemen in order to reduce the chaos brought on by disintermediation.

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11
Q

Bricks-and-clicks business strategy

A

A business approach utilizing both physical locations and virtual locations. Also referred to as “bricks and clicks”

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12
Q

Global information dissemination

A

The use of the internet as an inexpensive means for distributing an organization’s information.

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13
Q

Subscription Marketing*

A

Self explanatory

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14
Q

Intranet

A

An internal, private network using Web technologies to facilitate the secured transmission of proprietary information within an organization, thereby limiting access to authorized users within the organization.

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15
Q

Pay-per-Click model

A

A payment model model used in online advertising where the advertiser pays the Web site owner a fee for visitors visiting a certain link

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16
Q

Bid Luring *

A

Luring someone into a big just to outbid them

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17
Q

Business-to-employee EC

A

Electronic commerce between businesses and their employees

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18
Q

Disintermediation

A

The phenomenon of cutting out the “middleman” in transactions and reaching customers more directly and efficiently.

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19
Q

Revenue Model

A

Part of a business model that describes how the organization will earn revenue, generate profits, and produce a superior return on invested capital.

20
Q

Affiliate Marketing

A

A type of marketing that allows individual Web site owner to earn revenue by posting other companies’ ads on their Web pages.

21
Q

supply chain

A

The collection of companies and processes involved in moving a product from the suppliers of raw materials, to the suppliers of intermediate components, to final production, and, ultimately, to the customer.

22
Q

Reverse Pricing System

A

A pricing system in which customers specify the product they are looking for and how much they are willing to pay; this information is routed to appropriate companies who either accept or reject this offer.

23
Q

Click-through rate:

A

The ratio of surfers who click on an ad (i.e., clicks), divined by the number of times it was displayed (i.e., impressions).

24
Q

Reverse

Electronic commerce between business partners, such as suppliers and intermediaries.

A

Business-to-Business EC

25
Q

Reverse

Tailoring products and services to meet particular needs of individual customers on a large scale.

A

Mass Customization

26
Q

Reverse

A business approach exclusively utilizing physical locations, such as department stores, business offices, and manufacturing plants, without an online presence.

A

Brick-and-mortar business strategy

27
Q

Reverse

How a product compares to competitors, as reported on a value scorecard, price-performance profile, and value map.

A

Value Position

28
Q

Reverse

Type of marketing that resembles offline word-of-mouth communication in which advertising messages are spread similar to how real viruses are transmitted through offline social networks.

A

Viral Marketing

29
Q

Reverse

A private Web site used by firms and companies for business-to-business interactions.

A

Extranet

30
Q

Reverse

The analysis of Web surfers’ behavior in order to improve a site’s performance

A

Web Analytics

31
Q

Reverse

(on an online auction) the illegal practice of a seller or a seller’s acquaintances placing bids on his or her goods in order to drive up the price

A

Shill Bidding

32
Q

Reverse

Electronic commerce between businesses and consumers

A

Business-to-Consumer EC

33
Q

Reverse

The design of business models that reintroduce middlemen in order to reduce the chaos brought on by disintermediation.

A

Reintermediation

34
Q

Reverse

A business approach utilizing both physical locations and virtual locations. Also referred to as “bricks and clicks”

A

Bricks-and-clicks business strategy

35
Q

Reverse

The use of the internet as an inexpensive means for distributing an organization’s information.

A

Global information dissemination

36
Q

Reverse

Self explanatory

A

Subscription Marketing*

37
Q

Reverse

An internal, private network using Web technologies to facilitate the secured transmission of proprietary information within an organization, thereby limiting access to authorized users within the organization.

A

Intranet

38
Q

Reverse

A payment model model used in online advertising where the advertiser pays the Web site owner a fee for visitors visiting a certain link

A

Pay-per-Click model

39
Q

Reverse

Luring someone into a big just to outbid them

A

Bid Luring *

40
Q

Reverse

Electronic commerce between businesses and their employees

A

Business-to-employee EC

41
Q

Reverse

The phenomenon of cutting out the “middleman” in transactions and reaching customers more directly and efficiently.

A

Disintermediation

42
Q

Reverse

Part of a business model that describes how the organization will earn revenue, generate profits, and produce a superior return on invested capital.

A

Revenue Model

43
Q

Reverse

A type of marketing that allows individual Web site owner to earn revenue by posting other companies’ ads on their Web pages.

A

Affiliate Marketing

44
Q

Reverse

The collection of companies and processes involved in moving a product from the suppliers of raw materials, to the suppliers of intermediate components, to final production, and, ultimately, to the customer.

A

supply chain

45
Q

Reverse

A pricing system in which customers specify the product they are looking for and how much they are willing to pay; this information is routed to appropriate companies who either accept or reject this offer.

A

Reverse Pricing System

46
Q

Reverse

The ratio of surfers who click on an ad (i.e., clicks), divined by the number of times it was displayed (i.e., impressions).

A

Click-through rate:

ISDS Final Exam (3 decks)

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