Key Terms Flashcards
1
Q
Secondary Data
A
- data collected by someone who is someone other than the user
2
Q
Hawthorne effect
A
- change their behaviour because they know they are being watched
3
Q
‘Going Native’
A
- researcher becomes so embedded in the group they study that they lose objectivity and effectively become a member
4
Q
Getting in, staying in, getting out
A
- stages of observations- joining the group, maintaining your cover and leaving the group safely
5
Q
Rapport
A
- mutual relationship built upon comfort, trust and safety
6
Q
Verstehen
A
- gaining empathetic understanding
7
Q
Social desirability
A
- changing your responses when taking a part in an interview due to the social style of the interviewer
8
Q
Interviewer Bias
A
- ways the interviewer conducts interviews to change your response and answers
9
Q
Status inequality
A
- interviewee changing their answers to match status of interviewer
10
Q
Experimental group
A
- group who will be subjects in the experiments
11
Q
Control group
A
- group who is compared to the experimental group
12
Q
IV
A
- thing you change to measure the effect
13
Q
DV
A
- thing you measure in relation to what you’re testing
14
Q
Ecological Validity
A
- where findings are true to a natural environment. Behaviour takes place in its normal place
15
Q
Sampling frame
A
- list of people from which a sample is taken
