Key Terms Flashcards
1
Q
Secondary Data
A
- data collected by someone who is someone other than the user
2
Q
Hawthorne effect
A
- change their behaviour because they know they are being watched
3
Q
‘Going Native’
A
- researcher becomes so embedded in the group they study that they lose objectivity and effectively become a member
4
Q
Getting in, staying in, getting out
A
- stages of observations- joining the group, maintaining your cover and leaving the group safely
5
Q
Rapport
A
- mutual relationship built upon comfort, trust and safety
6
Q
Verstehen
A
- gaining empathetic understanding
7
Q
Social desirability
A
- changing your responses when taking a part in an interview due to the social style of the interviewer
8
Q
Interviewer Bias
A
- ways the interviewer conducts interviews to change your response and answers
9
Q
Status inequality
A
- interviewee changing their answers to match status of interviewer
10
Q
Experimental group
A
- group who will be subjects in the experiments
11
Q
Control group
A
- group who is compared to the experimental group
12
Q
IV
A
- thing you change to measure the effect
13
Q
DV
A
- thing you measure in relation to what you’re testing
14
Q
Ecological Validity
A
- where findings are true to a natural environment. Behaviour takes place in its normal place
15
Q
Sampling frame
A
- list of people from which a sample is taken
16
Q
Sampling method
A
- method by which you will select your participants
17
Q
Sample
A
- actual group of participants that you will use in your research
18
Q
Validity
A
- how true and accurate what is being is
19
Q
Reliability
A
- can something be repeated or replicated by another researcher and provide similar results
20
Q
Representation
A
- represent a typical cross-section of society
21
Q
Objectivity
A
- fact based research
22
Q
Subjectivity
A
- opinion based
23
Q
Primary data
A
- collected first hand by sociologists
24
Q
Quantitative data
A
- information in a numerical form
25
Q
Qualitative data
A
- information in a written form goes more in depth
26
Q
Positivists
A
- prefer quantitative data and see sociology as a science
27
Q
Interpretivists
A
- prefer qualitative data, seek to understand social actors’ meanings and don’t believe sociology is a science
28
Q
Open questions
A
- require detailed response, more than a simple yes/non
29
Q
Standardised
A
- high level of structure, interviewer asks same questions to all interviewees
30
Q
Interview schedule
A
- set of prepared questions designed to be asked exactly as worded
