Key termonology Flashcards
1
Q
Roland Barthes codes
A
Hermeneutic codes
Proairetic codes
semantic codes
symbolic codes
Cultural codes
2
Q
Hermeneutic codes
A
Withholding information from the audience to leave a plot point unexplained
3
Q
Proairetic codes
A
Plotted events that are catalysts for other actions
4
Q
semantic codes
A
Connotation
5
Q
symbolic codes
A
Binary opposites create different between characters
6
Q
Cultural Codes
A
Alluding to contexts and ideas outside the text
7
Q
Horizontal Integration
A
Company strategy of acquiring competitors to diversify and strengthen market presence
8
Q
Vertical Integration
A
Acquiring businesses in different production stages to control the process
9
Q
Hegemonic view
A
Dominant social ideology
10
Q
Diegetic sound
A
Natural sound within a media texts
11
Q
Non diegetic sound
A
Sounded added after filming
