Guardian

Question 1

What is the guardians demographics?

Answer 1

86% are ABC1
54% of The Guardian
Average age 54

Question 2

What type of newspaper in the guardian?

Answer 2

Compact broadsheet

Question 3

What is the guardian political ideology?

Answer 3

The guardian is a liberal left wing, anti Brexit, pro immigration

Question 4

What is the guardians print circulation?

Answer 4

2021- 108,000
2019 - 141,00
2017 - 156,000
2015 - 185,000
2013 - 204,000
2011 - 279,000

Question 5

How do you link the guardian to Stuart halls reception theory?

Answer 5

The politically neutral stance of the paper is likely to invite negotiated readings as the guardian has been critical of conservative leaders and has also opposed a pro market economic system.

Question 6

What is the Guardian ownership structure?

Answer 6

The guardian is first owned by the Scott trust and the Guardian media group.

Question 7

International audience

Answer 7

• 79% Men
• 89% degree educated
• Avr Age - 44
• 66% Daily visitors to the site

Question 8

Guardian funding Model

Answer 8

• Sale of print newspaper
• Digital subscriptions £60.99 per month
• Patron support through exclusive offers £1.2 - 5K a year
• Traditional advertising - double page spread in the guardian costs £32,400

Question 9

Guardian Online Subscriptions

Answer 9

• Nov 2021 reached 1 million subscriptions
• ## 500,000 outside the UK

Question 10

Regulation

Answer 10

Regulated by the IPSO

Question 11

Vertical integration

Answer 11

• The guardian is vertically integrated meaning that they control every step of the production process