Daily Mail - Newspapers

Question 1

Daily Mail political ideology?

Answer 1

Daily mail is right of centre, pro Brexit, pro privatisation and against immigration

Question 2

What is the daily Mail ownership structure?

Answer 2

Publisher - DMG Media Limited
Parent company - Daily Mail and General trust PLC

Question 3

What is the Daily Mail Audience categorisation?

Answer 3

Over 55’s
52.5% Female
66.6% ABC1
81% are right wing

Question 4

What is the Daily Mail print circulation?

Answer 4

2019 -1.2million
2017 - 1.5 million
2015 - 1.8 million
2011 - 2.1 million

Question 5

When was daily Mail founded?

Answer 5

1896

Question 6

What is the Daily Mails Main stream of revenue?

Answer 6

Advertisements through there physical and online articles

Question 7

Can you link Daily Mail to Gerbner Cultivation theory?

Answer 7

Repeated exposure to the Daily Mail might influence readers to increasingly right wing and nationalist views.

Question 8

What type of paper is the Daily Mail?

Answer 8

Tabloid

Question 9

Daily Mail online numbers

Answer 9

• 87.7% of readers are on mobile
• 14 million average viewers per month
• 150,000 opting for the paid version (Mail +)
• 2012 Most visited website in the uk

Question 10

Inverted pyramid journalism structure

Answer 10

Lead (at the top of the base) - Critical information
Helpful not critical - additional facts and details
Nice but not essential - Details for the most interested.

• Allows the reader to consume information quickly
• easy to decide whether the article is interesting

Question 11

Dual ownership

Answer 11

• Daily Mail
• Mail online
• Metro

Question 12

Vertical integration

Answer 12

• Daily Mail owns all the parts of its production process from development to distribution.

Question 13

Daily Mail content focus

Answer 13

• Mix of hard and soft news
• Focus on sensationalist stories to appeal to the emotion of the reader
• DM has been criticized for using sensationalism and right wing on issues like immigration