Key studies Flashcards
SOCIAL INFLUENCE STUDIES
Kinda got this
Lucas Date: Procedure: Findings: Conclusion:
:2006
:ppts were asked to solve easy and hard maths problem and the answers of three other ppts
:ppts would conform more on harder questions
:task difficulty is one variable
Use of Lucas ()
Research support for
Informational Social influence
Asch Date: Procedure: Findings: Conclusion:
: 1951
: 123 American men had to say which of line A B or C matched line X on another card
: ppts conformed 36.8% of the time, 25% never conformed
Use of Asch
Research support for
Normative social influence
And the extent of social influence
Asch's Variations Date: Variation 1: Variation 2: Variation 3:
1955
Group size: varied no. of confederates between 1 and 15, conformity increased with group size but only to a point, one or two confederates isn’t enough to sway
Unanimity: having a non-conforming confederate, reduces conformity, whether or not they said the correct answer
Task Difficulty: lines more similar in length, conformity increased as pppts were less confident
Use of Asch Variations
Shows the variables that affect conformity
Zimbardo Date: Procedure: Findings: Conclusion:
:1973
:21 volunteers, randomly assigned to role of guard or prisoners
:People conform to social roles, especially if there is lots of media portrayal about them
Use of Zimbardo
Shows conformity to social roles is a thing
Milgram Date: Procedure: Findings: Conclusion:
1963
40 American Men volunteered, fixed draw to decide who was learner and who was teacher, Teacher sat in room with “experiment” and “Learner” was other side of the wall answering questions, the ppt had to deliver increasingly large electric shocks (15v -450V) to the “learner”.
All ppts delivered shocks up to 300V
12.5% stopped at 300 (confederate was banging on wall then stopped)
65% continued to the highest level
People are willing to obey even if they may harm others
Use of Milgram
Research into obedience
Perry Date: Procedure: Findings: Conclusion:
2013
Listened to tapes of Milgram’s ppts
Reported that only half believed the shocks were real
ppts may have been responding to demand characteristics
Use of Perry
Evaluating milgram
Showing low Internal validity
Sheridan and King Date: Procedure: Findings: Conclusion:
1972
Got students to give real shocks to a puppy
54% men and 100% women delivered what they thought was a fatal shock
Suggests effects Milgrams study were genuine because people behaved similarly when shocks were real
Use of Sheridan and King
Saying Milgram doesn’t have low internal validity
Milgram’s variations
Variation 1:
Variation 2:
Variation 3:
:Proximity - teacher and Learner in same room (to 40%), hand on plate (to 30%), Experimenter on phone (20.5%)
- less proximity = distance themselves from consequences.
:Location - run down office block rather than Yale (47.5%)
- Yale gave study legitimacy and authority
: Uniform - experimenter in everyday clothes “member of public” from street (20%)
- lab coat symbol of authority so obey
Use of Milgram’s variations
Shows variables that increase obedience
Bickman Date: Procedure: Findings: Conclusion:
1974
3 confederates dress in a jacket and tie, a milkman’s outfit or security guards uniform
They each stood in the street and asked passers by to pick up litter
People were twice as likely to obey the security guard
Use of Bickman
Evaluation of Milgram’s variations
Research support
Rank and Jacobsen Date: Procedure: Findings: Conclusion:
:1977
:asked to administer a nonlethal overdose of a drug they knew
:16 out of 18 nurses disobeyed doctors orders to administer excessive drug dose to a patient
Use of Rank and Jacobsen
Evidence against milgram and agentic state
Nurses remained autonomous even though doctor was obvious authority figure
Hofling Date: Procedure: Findings: Conclusion:
:1966
: 22 nurses called by “Dr Smith” asking them to administer 20mg of Astroten, bottle says 10mg is max daily dose
: 21 nurses administeres he druf
Elms Date: Procedure: Findings: Conclusion:
Use of Elms
Supports the authoritarian and dispositional explanations for obedience
Adorno Date: Procedure: Findings: Conclusion:
Use of Adorno
Created f-Scale
Holland Date: Procedure: Findings: Conclusion:
Use of Holland
Support for Locus of control and resistance to social influence
Moscovici Date: Procedure: Findings: Conclusion:
Use of Moscovici
Explanation for minority influence
and social change
Nolan Date: Procedure: Findings: Conclusion:
Use of Nolan
Research support for conformity and social change
MEMORY STUDIES
too many
Baddeley Date: Procedure: Findings: Conclusion:
Use of Baddeley
Flipping everything
Coding for STM and LTM
Research support for MSM
Baddeley Date: Procedure: Findings: Conclusion:
Jacobs Date: Procedure: Findings: Conclusion:
Use of Jacobs
Capacity of STM
Linton Date: Procedure: Findings: Conclusion:
Peterson and Peterson Date: Procedure: Findings: Conclusion:
Use of Peterson and Peterson
Duration of STM
Bahrick Date: Procedure: Findings: Conclusion: