Key Role Players in the Industry Flashcards
Who is the Client?
The client is the person who initially requires the services of production professionals in order to produce an advertising product.
What is the role of the client?
Approach advertising agency with a brief. Make the final decision.
What is an Advertising Agency?
An agency that designs advertisements.
What are the responsibilities of the Advertising Agency?
- Hiring and briefing the copywriter
- creative development
- sourcing the voice artists and studio
- settling any usage and licensing payments as well as handling airplay and print within the media
What is a Producer in Radio Production?
A creative person appointed by the advertising agency to handle the ground level production.
What are the Producers responsibilties?
Their main role is to ensure the successful creation of the advertising campaign. Producers will on behalf of the agency be responsible for sourcing voice artists and studio facilities as well as be in charge of music and sound byte choices and application.
What is a Copywriter?
A person who writes text for the purpose of advertising or marketing a product.
What is the role of a copywriter?
To provide the final copy that is to be read by the voice artist.
What is a voice artist?
Someone who is employed to record their voice.
