Formats Flashcards
1
Q
What is a live read?
A
When a DJ reads an advertisers spot on the air from a script.
2
Q
Name the two main formats of Radio Advertisements.
A
Live reads and Produced Spots
3
Q
Name the types of produced spots.
A
- Straight read with sound effects or background music
- dialogue
monologue (where the voice talent portrays a character, as opposed to an announcer) - jingles
- and combinations of these.
4
Q
What is a jingle?
A
A short piece of music that includes a slogan or product name.
5
Q
What makes a successful jingle?
A
Short and catchy lyrics
Use rhyme to incorporate the company slogan
Repetition of keywords
Melodic structure is developed to be memorable
6
Q
What is a radio sweeper?
A
A radio sweeper is a recorded statement by a voice-over artist identifying the name of a radio station along with a tagline or short phrase.
