Advertising Campaigns Flashcards
1
Q
What is an advertising campaign?
A
An advertising campaign is a specific course of action designed to advertise a company, cause, or product that employs an intentional and carefully coordinated series of marketing tools in order to reach the target audience.
2
Q
How is brand association established within Radio Advertising campaigns?
A
They will have similarities. They might share a jingle, slogan, or melody.
