key research method concepts Flashcards
give 4 disadvantages of covert participant observation
-unethical due to a lack of consent
-not being able to naturally fit in or be accepted into the group
-hard to leave and having to partake in activities/behaviours you don’t agree with
-difficulty in recording data as partaking too
give 4 advantages of covert participant observation
-reduced chance of hawthorne effect
-increased validity of results
-can uncover information hidden to the public eye
-primary in-depth data due to building relationships to find out information rather than asking questions overtly
give 3 primary methods
social surveys, interviews, observations
give 3 secondary methods
personal documents, official statistics, media content analysis
give 3 quantitative methods
questionaires, official statistics, structured interviews
give 3 qualitative methods
personal documents, unstructured interviews, participant observation
give 2 methods which are quantitative & qualitative
non-participant and content analysis (media)
triangulation
where sociologists use a combination of research methods (ideally qualitative and quantitative)
objectivity
the extent to which research is free from personal bias or opinion.
subjective research
research which is not free from personal bias or opinion and based off assumptions made