key research method concepts Flashcards

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1
Q

give 4 disadvantages of covert participant observation

A

-unethical due to a lack of consent
-not being able to naturally fit in or be accepted into the group
-hard to leave and having to partake in activities/behaviours you don’t agree with
-difficulty in recording data as partaking too

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2
Q

give 4 advantages of covert participant observation

A

-reduced chance of hawthorne effect
-increased validity of results
-can uncover information hidden to the public eye
-primary in-depth data due to building relationships to find out information rather than asking questions overtly

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3
Q

give 3 primary methods

A

social surveys, interviews, observations

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4
Q

give 3 secondary methods

A

personal documents, official statistics, media content analysis

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5
Q

give 3 quantitative methods

A

questionaires, official statistics, structured interviews

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6
Q

give 3 qualitative methods

A

personal documents, unstructured interviews, participant observation

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7
Q

give 2 methods which are quantitative & qualitative

A

non-participant and content analysis (media)

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8
Q

triangulation

A

where sociologists use a combination of research methods (ideally qualitative and quantitative)

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9
Q

objectivity

A

the extent to which research is free from personal bias or opinion.

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10
Q

subjective research

A

research which is not free from personal bias or opinion and based off assumptions made

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11
Q
A
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