KEY MODELS

Question 1

What does the Tannenbaum and Schmidt Continuum do?

Answer 1

Highlightes the range of different management styles available to a business

Question 2

What is the Blake Mouton Grid?

Answer 2

Assesses managers on how much they care about their employees and production

Question 3

Key points of Country Club management on Blake Mouton Grid?

Answer 3

• Manager is most concerned about her team members needs and feelings
• Assumes as long as members are happy they will work hard

Question 4

Key points of Team management on Blake Mouton Grid?

Answer 4

• Most effective leadership style

- Leader is passionate about his work and does the best he can for people he words with

Question 5

Key points of impoverished management on Blake Mouton Grid?

Answer 5

• Mostly ineffective due to low regard for creating systems that get the job done
• Little interest in creating a satisfying or motivating team environment

Question 6

Key points of produce/perish management on Blake Mouton Grid?

Answer 6

• Manager simply believe their team members are simply means to an end
• Team needs are always secondary to its productivity

Question 7

Key points of middle of the road management on Blake Mouton Grid?

Answer 7

• Manager tries to balance results and people

- Not as effective as continual compromise fails to inspire high performance to meets peoples needs fully

Question 8

Role of stakeholder mapping?

Answer 8

• To categorise stakeholders in terms of their power and interest to know which to focus on

Question 9

Role of market mapping?

Answer 9

-To identify how products are perceived against others in the market

Question 10

What is meant by segmenting,targetting and positioning?

Answer 10

Segmenting - e.g age,lifestyle
Targeting- Kids,youth,working women etc
Positioning - e.g 2 min noodles

Question 11

What are the 7ps of the marketing mix?

Answer 11

• Product
• price e.g price skimming & penetration pricing
• promotion
• place
• physical environment
• people
• process