Key concepts of social influence

Question 1

Define conformity
Define majority influence

Answer 1

Conformity - giving in to the pressure of
the group.
Majority influence - when the majority
of a group tries to influence others in
the group to conform to their beliefs

Question 2

Define obedience
Define collective and crowd behaviour

Answer 2

Obedience - following orders from
someone we perceive as having more
authority than us.

• Collective and crowd behaviour - the
  way in which people act when they are
  part of a group. The behaviour of
  crowds can often be spontaneous and
  unplanned, causing people to act in a
  way they normally wouldn’t do.

Question 3

Define anti-social behaviour
Define pro-social behaviour

Answer 3

Anti-social behaviour - actions that go
against society and harms it in some
way.
* Pro-social behaviour - actions that
benefit society and its members.

Question 4

What’s the situational factors theory?

Answer 4

• Things outside the individual that influence the way they behave and how likely they are to obey,conform or act in pro-social , anti-social ways

Question 5

What are the 4 types of situational factors?

Answer 5

• effect of Majority influence on conformity
• effect of Authority figure on obedience
• effect of (deindividualization) Collective + crowd behaviour on pro social, antisocial behaviour
• effect of culture on pro social, anti social behaviour