Keating:Media Campaigns

Question 1

Background

Answer 1

Tele Adverts, posters and leaflets are common means of putting health messages across to public

Some use Fear arousal or informative

Set up by charities/governments

e.g change for life

Question 2

Aim

Answer 2

To assess extent to which mass media campaign (VISION0 resulted in increased awareness and prevention of HIV/AIDS

Question 3

Method

Answer 3

Self-Report

Question 4

Participants

Answer 4

3278 aged 15-49,
3 nigerian states
60% married
Stratified random sampling

Question 5

Procedure

Answer 5

Interviewed using structured questionnaire:-
Have you spoken with partner about way to prevent virus.
Can people reduce chances of getting aids by using condom
Did you use a condom during last sexual encounter

Question 6

Results

Answer 6

Exposure to media campaigns high

1.5 times more likely to have discussed with partner

Twice as likely to know condoms reduce risk

Exposure to the vision programme had no effect on condom use during last sexual intercourse

Men more likely to see media whereas women clinical leaflets.

Question 7

Conclusions

Answer 7

VISION increased awareness and communication but had no effect on condom use. Different media reached different people. Pracitcal advice to obtain condoms should be included in future