Kap 8: Social Influence Flashcards
Social facilitation
An improvement in the performance of well-learned/easy tasks and a worsening of performance of poorly-learned/difficult tasks due to the presence of members of the same species.
Evaluation apprehension
A learned response to the presence of others when performing a task, whereby the performer experiences arousal when anticipating evaluation by these others (can affect social facilitation, and also helping behaviour).
Social comparison
A process of comparing oneself with others in order to evaluate one’s own abilities and opinions.
Social influence
Change of attitudes, beliefs, opinions, values, and behaviour, as a result of being exposed to other individual’s attitudes, beliefs, opinions, values, and behaviour.
Norms
Belief systems about how (not) to behave, that guide behaviour but without the force of laws, and reflect group members’ shared expectations about typical or desirable activities.
Descriptive norms
Norms that tell us about how others will act in similar situations.
Injunctive norms
Norms that specify what behaviour should be performed.
Autokinetic effect
Perceptual illusion, whereby, in absence of reference points, a stationery light appears to move.
Deindividuation
A state in which individuals are deprived of their sense of individual identity, and are more likely to behave in an extreme manner, often antisocially and violating norms.
Normative influence
Influence based on conforming to the positive expectations of others: people avoid behaving in ways that will lead to social punishment or disapproval.
Informational influence
Influence based on accepting the information obtained from others as evidence about reality.
Compliance
A response whereby the target of influence acquiesces to a request from the influence source (also refers to change in behaviour to match a norm without change on a private level).
Door-in-the-face technique
Compliance technique in which the requester begins with an extreme request that is almost always refused, then retreats to a more moderate request, which he or she had in mind all along (also known as a “reciprocal concessions” procedure).
Foot-in-the-door technique
Compliance technique in which the requester first asks for a small favour that is almost certain to be granted, then follows this up with a request for a larger, related favour.
Lowballing technique
Compliance to an initial attempt is followed by a more costly and less beneficial version of the same request.